Director, North America In-Store Marketing

Welcome to Columbia Sportswear – where we believe that the outdoors is the ultimate playground and strive to inspire and equip people to enjoy it to the fullest. We are looking for a dynamic and experienced Director of North America In-Store Marketing to join our team and drive the success of our retail locations across the continent.In this role, you will be responsible for developing and executing innovative and effective in-store marketing strategies that elevate the Columbia brand, engage our customers, and drive sales. You will lead a team of talented marketers and collaborate with cross-functional partners to bring our retail stores to life and create unforgettable shopping experiences.To excel in this role, you must have a passion for the outdoors and a deep understanding of the retail landscape. You should possess strong leadership skills and be able to think strategically, while also being hands-on and detail-oriented. If you are a creative thinker, a strategic planner, and a natural leader, we would love to hear from you. Join us and be a part of our mission to connect people with the outdoors through the power of our products and the magic of our stores.

1. Develop and execute innovative and effective in-store marketing strategies to drive sales and elevate the Columbia brand.
2. Lead a team of talented marketers to create engaging and impactful in-store experiences for customers.
3. Collaborate with cross-functional partners, including retail operations, visual merchandising, and product teams, to bring the Columbia brand to life in our retail stores.
4. Develop and manage the in-store marketing budget, ensuring efficient and effective use of resources.
5. Stay up-to-date with industry trends, consumer behavior, and competitor activities to inform and improve in-store marketing strategies.
6. Monitor and analyze the performance of in-store marketing initiatives, providing insights and recommendations for future improvements.
7. Develop and maintain strong relationships with retail store managers to understand their needs and ensure alignment with company objectives.
8. Act as a brand ambassador and ensure consistency of the Columbia brand messaging and visual identity across all in-store marketing materials.
9. Lead the development and execution of promotional events and activities, working closely with retail store teams to ensure successful implementation.
10. Oversee the production and distribution of all in-store marketing materials, including signage, displays, and product information.
11. Communicate and collaborate with global marketing teams to ensure alignment and consistency of in-store marketing strategies and initiatives.
12. Foster a positive and collaborative team culture, providing guidance, support, and development opportunities for team members.
13. Continuously seek opportunities to improve and innovate in-store marketing strategies and processes.
14. Act as a key point of contact for in-store marketing inquiries, providing prompt and effective solutions to any issues that may arise.
15. Embody the Columbia brand values and promote a passion for the outdoors among team members and customers.

According to JobzMall, the average salary range for a Director, North America In-Store Marketing in Portland, OR, USA is between $120,000 and $180,000 per year. However, this can vary depending on factors such as the size and industry of the company, the individual's level of experience, and their specific job responsibilities. Additionally, bonuses, benefits, and other forms of compensation can also impact the overall salary range for this position.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.