Consumer Insights Analyst

At Columbia Sportswear, we are dedicated to providing our customers with the best possible products and experiences. As a Consumer Insights Analyst, you will play a crucial role in understanding our customers and their needs, helping us make informed decisions to drive business growth. We are looking for someone with a passion for data and consumer behavior, who can analyze and interpret market trends to provide valuable insights. If you are a detail-oriented, analytical thinker with excellent communication skills, we would love to have you join our team.

1. Conduct thorough market research to gain a deep understanding of consumer behavior and preferences.
2. Utilize various data analysis tools and methods to collect, organize, and interpret consumer data.
3. Identify key trends and patterns in consumer behavior and market trends to inform business decisions.
4. Collaborate with cross-functional teams to understand their needs and provide relevant insights to support their objectives.
5. Communicate findings and insights to stakeholders in a clear and concise manner, using data visualizations and presentations.
6. Monitor and track industry and competitor trends to identify potential opportunities and threats.
7. Develop and maintain consumer profiles and personas to help guide marketing and product strategies.
8. Analyze sales data to identify areas for improvement and make recommendations for optimization.
9. Help drive product development by providing insights on consumer needs and preferences.
10. Stay up-to-date on industry trends and advancements in data analysis techniques to continuously improve processes and methodologies.

According to JobzMall, the average salary range for a Consumer Insights Analyst in Portland, OR, USA is $59,000 to $89,000 per year. However, this may vary depending on the specific industry, company, and level of experience of the individual.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle.