Marketing and Communications Associate - Paid Search

We are seeking a highly motivated and results-driven Marketing and Communications Associate with a focus in Paid Search to join our dynamic team at Cleveland Clinic. In this role, you will have the opportunity to make a significant impact on the organization's online marketing efforts through the implementation and optimization of paid search campaigns. We are looking for a proactive and creative individual who is passionate about utilizing data-driven strategies to drive customer acquisition and engagement. If you have a strong background in paid search and are looking to make a meaningful contribution to a renowned healthcare organization, we encourage you to apply.

1. Develop and execute paid search campaigns to drive customer acquisition and engagement.
2. Monitor and analyze campaign performance, making adjustments and optimizations as needed.
3. Collaborate with cross-functional teams to align paid search efforts with overall marketing and communication strategies.
4. Stay up-to-date on industry trends and best practices in paid search to inform campaign strategies.
5. Utilize data and analytics to make data-driven decisions and report on campaign performance.
6. Develop and manage budgets for paid search campaigns.
7. Conduct keyword research and continuously optimize keyword targeting for maximum ROI.
8. Write compelling ad copy and collaborate with the creative team to develop effective landing pages.
9. Coordinate with external partners and agencies to ensure consistent messaging and branding across all paid search channels.
10. Monitor and track competitor activity and implement strategies to stay ahead in the market.
11. Assist with other marketing and communication initiatives as needed.
12. Communicate regularly with stakeholders to provide updates on paid search efforts and results.

According to JobzMall, the average salary range for a Marketing and Communications Associate - Paid Search in Cleveland, OH, USA is $45,000 - $55,000 per year. However, this can vary depending on factors such as the specific company, experience level, and education level of the individual. Some companies may also offer additional benefits such as bonuses and commissions.

Cleveland Clinic was at the forefront of modern medicine when its founders opened it as a multi-specialty group practice in 1921. In its first century, Cleveland Clinic has introduced many medical firsts, opened facilities around the world and is proud to be ranked among the top hospitals in the country. Now, 100 years later, the vision of the founders remains Cleveland Clinic’s mission: caring for life, researching for health, and educating those who serve.