Senior Brand Manager

Welcome to Cigna, a global health service company dedicated to helping people improve their health, well-being, and sense of security. We are currently seeking a highly skilled and experienced Senior Brand Manager to join our dynamic team and lead our brand strategy and execution. As a Senior Brand Manager, you will play a critical role in shaping the perception and impact of our brand in the market. We are looking for a driven and innovative individual with a strong passion for branding and a proven track record of driving growth and brand loyalty. If you are a strategic thinker, a creative problem-solver, and a collaborative leader, we encourage you to apply for this exciting opportunity.

1. Develop and implement comprehensive brand strategy and plans to drive growth and increase brand awareness in the market.
2. Analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and improvement.
3. Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and alignment across all touchpoints.
4. Lead the development and execution of integrated marketing campaigns and initiatives that effectively communicate the brand message and value proposition.
5. Oversee the creation and management of brand guidelines, ensuring brand integrity and consistency across all channels and markets.
6. Conduct market research and track brand performance to measure the effectiveness of brand initiatives and identify areas for improvement.
7. Manage brand budget and resources, ensuring efficient and effective use of resources to achieve brand objectives.
8. Foster strong relationships with external partners, agencies, and vendors to support brand initiatives and ensure alignment with brand strategy.
9. Act as a brand ambassador and advocate, both internally and externally, to ensure a deep understanding and alignment of the brand across all stakeholders.
10. Continuously monitor and evaluate market trends and consumer behavior to identify opportunities for brand growth and evolution.

According to JobzMall, the average salary range for a Senior Brand Manager is between $90,000 and $135,000 per year. However, this can vary depending on factors such as the industry, location, and company size. Some Senior Brand Managers may also receive bonuses and other forms of compensation, which can increase their overall income.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.