Working with local and global Marketing Data & Analytics resources, leads projects to develop and implement data analytics decision tools and business case models. Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns. Develop overall marketing attribution models for measuring marketing’s impact on business growth and sales funnel development. Develops new modeling methodologies and performs analytical review to assess model performance and determine marketing attribution. Provides proactive and innovative customer led recommendations across marketing campaign distribution channels to enhance existing Business Partner relationships and securing business opportunities.
At least 4 years' experience of data analytics/data mining experience
5 years professional experience in designing and evaluating marketing campaigns and translating campaign outcomes into actionable insights and business value.
Goal-oriented and personally accountable; resourceful and self-directed
Ability to multi-task and work well under pressure.
Sql
Tableau
Presentation skills
SPSS
Power BI
Data Mining
Data extraction
Time Management Skills
Delivering basic statistical analysis
Verbal communication
Results-oriented
written communication
Problem Solving Skills
Attention to detail and accuracy
Multi-tasking
Flexible Approach
According to JobzMall, the average salary range for a Market Insight Advisor is between $50,000 and $80,000 per year. The range can vary based on location, experience, and industry. Market Insight Advisors typically work in the marketing, data analytics, and consulting fields. They analyze and interpret data to aid companies in making business decisions and developing marketing strategies. They also develop and execute research plans, analyze trends, and create insights and recommendations.
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Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.
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