Copywriter

Are you a talented wordsmith with a passion for crafting compelling content? Are you looking for an exciting opportunity to showcase your writing skills and make a meaningful impact? If so, Cigna is looking for you! We are seeking a skilled Copywriter to join our dynamic team and help us communicate our brand message to a global audience. As a Copywriter at Cigna, you will have the opportunity to collaborate with a diverse group of marketing professionals and bring our brand to life through creative and effective copy. We are looking for someone with a strong understanding of marketing principles and the ability to generate engaging content that resonates with our target audience. If you have a knack for storytelling and a keen eye for detail, we want to hear from you! Join us and be part of a company that values innovation, diversity, and making a positive impact on people's lives.

1. Develop and create compelling and effective written content that aligns with Cigna's brand message and resonates with our global audience.
2. Collaborate with cross-functional teams, including marketing, design, and product, to understand business objectives and create content that supports them.
3. Conduct thorough research and stay updated on industry trends, best practices, and competitive landscape to ensure that all content is relevant and effective.
4. Create and maintain a consistent tone and brand voice across all channels and platforms, including print, digital, and social media.
5. Work closely with the marketing team to develop content strategies and campaigns that drive brand awareness and engagement.
6. Edit and proofread all written content to ensure accuracy, consistency, and adherence to brand guidelines.
7. Ensure that all content is optimized for SEO and follows best practices for web writing.
8. Brainstorm and pitch new ideas for content and campaigns that align with our brand and resonate with our target audience.
9. Monitor and analyze the performance of written content and make recommendations for improvements to drive engagement and conversions.
10. Stay up-to-date on industry trends, innovations, and best practices in writing and marketing to continuously improve and enhance our content strategy.
11. Collaborate with external partners, such as agencies and freelancers, to ensure high-quality content is delivered on time and within budget.
12. Uphold and promote Cigna's values of innovation, diversity, and making a positive impact on people's lives.

According to JobzMall, the average salary range for a Copywriter in Bloomfield, CT, USA is between $48,000 and $68,000 per year. This range can vary depending on factors such as experience, education, and the specific industry or company the Copywriter is working for. Some Copywriters may also receive additional compensation through bonuses or commission.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.