Channel Marketing Director, Medicare Advantage

Are you a strategic thinker with a passion for driving results? Do you have experience in marketing and a deep understanding of the Medicare Advantage industry? If so, we have an exciting opportunity for you! Cigna is looking for a dynamic and experienced Channel Marketing Director to join our Medicare Advantage team. In this role, you will lead the development and execution of channel marketing strategies to drive growth and increase market share. If you are a collaborative leader with a strong track record of success in healthcare marketing, we would love to hear from you. Join us in making a difference in the lives of our members and communities.

1. Develop and execute channel marketing strategies for the Medicare Advantage industry to drive growth and increase market share.
2. Utilize strategic thinking to identify opportunities and develop innovative marketing initiatives.
3. Possess a deep understanding of the Medicare Advantage industry and stay updated on industry trends and changes.
4. Collaborate with cross-functional teams to ensure alignment and integration of marketing strategies.
5. Lead the planning and execution of marketing campaigns, including budget management and tracking of key performance indicators.
6. Conduct market research and analysis to identify target audiences and develop targeted messaging.
7. Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
8. Monitor and analyze market and competitive trends to inform marketing strategies.
9. Provide leadership and direction to a team of marketing professionals.
10. Communicate effectively with senior leadership to provide updates on marketing initiatives and results.
11. Ensure compliance with all applicable regulations and guidelines.
12. Represent the company at industry events and conferences.
13. Continuously assess and improve marketing strategies to drive results and meet business goals.
14. Serve as a subject matter expert on Medicare Advantage and share knowledge with team members.
15. Collaborate with sales teams to support new business development and retention efforts.
16. Maintain a strong understanding of company products, services, and value proposition.
17. Stay updated on emerging technologies and industry best practices to drive innovation in marketing strategies.
18. Foster a culture of creativity, collaboration, and continuous improvement within the marketing team.

According to JobzMall, the average salary range for a Channel Marketing Director, Medicare Advantage in Philadelphia, PA, USA is $120,000 - $150,000 per year. However, this can vary depending on factors such as experience, education, and the specific company and industry. Additionally, commission and bonuses may also be included in the total compensation package for this role.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.