Channel Marketing Director, Medicare Advantage

Welcome to Cigna! We are seeking a highly experienced and driven Channel Marketing Director to join our dynamic Medicare Advantage team. In this role, you will be responsible for developing and executing strategic marketing plans to drive growth and increase market share for our Medicare Advantage products. We are looking for a creative and results-oriented leader who can effectively collaborate with cross-functional teams and build strong relationships with external partners. If you have a strong background in channel marketing and a passion for driving business success, we would love to hear from you. Join us in our mission to improve the health and well-being of our communities.

1. Develop and execute strategic marketing plans to drive growth and increase market share for Cigna's Medicare Advantage products.
2. Collaborate with cross-functional teams to ensure alignment and integration of marketing strategies.
3. Build and maintain strong relationships with external partners to support marketing initiatives.
4. Conduct market research and analysis to identify opportunities for growth and stay ahead of the competition.
5. Lead the development of innovative and impactful marketing campaigns and initiatives.
6. Monitor and analyze marketing performance metrics to measure effectiveness and make data-driven decisions.
7. Manage and allocate marketing budget effectively to maximize ROI.
8. Stay up-to-date with market trends and industry best practices to continuously improve and innovate marketing strategies.
9. Provide leadership and guidance to the marketing team, fostering a positive and collaborative work environment.
10. Represent Cigna at industry events, conferences, and meetings to promote our Medicare Advantage products.
11. Ensure compliance with all relevant regulations and guidelines in all marketing efforts.
12. Communicate effectively with senior leadership on marketing strategy, initiatives, and results.
13. Keep a customer-centric approach in all marketing efforts, understanding and meeting the needs of our target audience.
14. Drive a culture of continuous improvement and innovation within the marketing team.
15. Support Cigna's mission to improve the health and well-being of our communities.

According to JobzMall, the average salary range for a Channel Marketing Director, Medicare Advantage in Nashville, TN, USA is $132,000 - $185,000 per year. This may vary depending on the specific company, level of experience, and other factors such as bonuses and benefits.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.