Channel Marketing Director, Medicare Advantage

Welcome to Cigna, a global health service company dedicated to improving the health, well-being, and peace of mind of those we serve. As the Channel Marketing Director for our Medicare Advantage division, you will play a crucial role in leading our marketing efforts to drive growth and increase market share within this key segment. We are seeking a strategic and results-driven individual with a strong background in healthcare marketing and a deep understanding of the Medicare Advantage landscape. If you are passionate about making a meaningful impact in the lives of our Medicare Advantage customers and have the qualifications we are looking for, we would love to hear from you.

1. Develop and implement a comprehensive marketing strategy to drive growth and increase market share for Cigna's Medicare Advantage division.
2. Conduct market research and analysis to identify key trends, customer needs, and competitive landscape in the Medicare Advantage space.
3. Collaborate with cross-functional teams including sales, product development, and finance to align marketing initiatives with business goals.
4. Create and manage the marketing budget for the Medicare Advantage division, ensuring efficient and effective use of resources.
5. Lead the development of marketing materials and campaigns targeted towards Medicare Advantage customers, including but not limited to print, digital, and social media.
6. Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven recommendations for optimization.
7. Stay up-to-date with industry trends and changes in Medicare policies to ensure compliance and adapt marketing strategies accordingly.
8. Build and maintain relationships with key stakeholders, including internal teams, external partners, and industry influencers.
9. Train and mentor team members to ensure consistent messaging and branding across all marketing efforts.
10. Continuously evaluate and improve marketing strategies to achieve business objectives and drive customer satisfaction within the Medicare Advantage segment.

According to JobzMall, the average salary range for a Channel Marketing Director, Medicare Advantage in St. Louis, MO, USA is $119,000 - $185,000. However, this can vary depending on factors such as experience, education, and the specific company and industry.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.