Channel Marketing Director, Medicare Advantage

Hello and thank you for your interest in the Channel Marketing Director, Medicare Advantage role at Cigna. Our team is looking for a dynamic and experienced marketing professional to join our growing Medicare Advantage division. As the Channel Marketing Director, you will play a crucial role in developing and executing our marketing strategy for this key segment of our business. We are seeking a candidate with a strong understanding of the Medicare market, excellent leadership skills, and a proven track record of driving successful marketing initiatives. If you are passionate about making a positive impact on the lives of our Medicare Advantage customers and have a knack for leveraging various channels to drive business growth, we would love to hear from you.

1. Develop and implement a comprehensive marketing strategy for the Medicare Advantage division.
2. Conduct thorough market research and analysis to identify target audiences and key trends in the Medicare market.
3. Collaborate with cross-functional teams to create and execute marketing campaigns and initiatives that align with business goals and objectives.
4. Utilize various marketing channels, such as digital, print, and events, to effectively reach and engage with Medicare Advantage customers.
5. Monitor and track campaign performance, using data and analytics to make informed decisions and optimize strategies.
6. Lead and manage a team of marketing professionals, providing guidance, support, and feedback to drive their success.
7. Stay abreast of industry developments, competitor activities, and regulatory changes that may impact the Medicare Advantage market.
8. Collaborate with sales teams to understand their needs and provide marketing support and resources to drive sales and retention.
9. Develop and manage marketing budgets, ensuring efficient and effective use of resources.
10. Serve as a brand ambassador for Cigna, representing the company and the Medicare Advantage division at industry events and conferences.
11. Foster strong relationships with key stakeholders, including internal teams, external partners, and vendors.
12. Continuously seek opportunities to innovate and improve marketing strategies and tactics to drive business growth and customer satisfaction.

According to JobzMall, the average salary range for a Channel Marketing Director, Medicare Advantage in Bloomfield, CT, USA is $134,000 - $188,000 per year. This may vary depending on factors such as the individual's qualifications, experience, and the specific company they work for.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.