Campaign & Digital Strategy Advisor (B2B Marketing)

Define the execution plan for assigned subset of centrally-executed, local market and account-based campaigns, working with internal marketing stakeholders. Document the responsibilities of various functions during the campaign planning and execution lifecycle. Serve as a trusted resource to the field marketing managers and matrix partners across Marketing COEs. Solicit feedback for improvement and share programmatic results. Work with marketing analytics to measure campaign performance and with marketing leaders to course-correct as campaign execution unfolds. Partner to determine demand creation program metrics and how to measure against objectives to gauge success. Communicate with and educate stakeholders about demand creation programs. Advocate for testing and optimization, championing data-driven risk taking by demand creation marketers.

According to JobzMall, the average salary range for a Campaign & Digital Strategy Advisor (B2B Marketing) in 900 Cottage Grove Rd, Bloomfield, CT 06002, USA is between $45,000 and $65,000 annually. This range may vary depending on experience, qualifications, and location.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.