​Brand Strategy Advisor - Enterprise Brand Marketing

Are you a savvy marketer with a passion for developing innovative brand strategies? Do you excel in collaborating with cross-functional teams and driving successful business outcomes? If so, we have an exciting opportunity for you to join our team at Cigna as a Brand Strategy Advisor for Enterprise Brand Marketing. In this role, you will play a critical role in shaping and implementing Cigna's brand strategy, driving meaningful connections with our customers and creating a lasting impact on the market. We are looking for a dynamic and driven individual with a strong background in brand marketing and a track record of delivering results in a fast-paced, customer-centric organization. If this sounds like you, we encourage you to continue reading and apply for this rewarding position.

1. Develop and implement innovative brand strategies that align with Cigna's overall business objectives.
2. Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand strategy is integrated and consistent across all touchpoints.
3. Conduct market research and analyze data to identify key customer insights and trends that inform brand strategy.
4. Monitor and track brand performance, providing regular updates and recommendations for improvement.
5. Lead the development and execution of brand campaigns and initiatives, ensuring they are on-brand and resonate with the target audience.
6. Work closely with external agencies to develop and execute creative and impactful brand initiatives.
7. Act as a brand ambassador, ensuring all internal and external communications reflect the Cigna brand values and messaging.
8. Stay up-to-date on industry trends and best practices in branding and marketing, incorporating learnings into brand strategy.
9. Collaborate with senior leadership to develop long-term brand plans and objectives.
10. Mentor and guide junior team members, providing support and direction in their professional development.
11. Represent Cigna at industry events and conferences, building relationships and promoting the brand.
12. Continuously monitor and analyze competitor branding strategies, identifying opportunities for differentiation.
13. Serve as a brand expert and advisor to internal stakeholders, providing guidance and recommendations on brand-related initiatives.
14. Manage brand budgets and resources effectively to achieve desired outcomes.
15. Foster a positive and collaborative team culture within the brand strategy department.

According to JobzMall, the average salary range for a ​Brand Strategy Advisor - Enterprise Brand Marketing in Nashville, TN, USA is between $85,000 and $130,000 per year. This range can vary depending on factors such as experience, skills, and the specific company or organization the advisor is working for.

Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.