B2B Copywriter, In-House Agency
Are you a talented B2B copywriter with a passion for creating compelling content? Do you thrive in a collaborative, fast-paced environment? Cigna, a global health services company, is seeking an experienced In-House Agency B2B Copywriter to join our dynamic team. In this role, you will help drive our business goals by developing high-quality content that resonates with our B2B audience. As a member of our in-house agency, you will have the opportunity to work on a variety of projects for different business units and make a significant impact on our company's success. To excel in this role, you must possess excellent writing skills, a strategic mindset, and the ability to work well under tight deadlines. If you are a creative and results-driven copywriter looking for a new challenge, we encourage you to apply for this exciting opportunity at Cigna.
- Develop high-quality B2B content that aligns with Cigna's brand voice and business goals
- Collaborate with various teams and stakeholders to understand project objectives and deliver on their content needs
- Conduct thorough research on industry trends, target audience, and competitors to inform content strategy
- Write and edit compelling copy for various mediums including web, social media, email, and print
- Ensure all content is accurate, consistent, and adheres to brand guidelines
- Meet tight deadlines and manage multiple projects simultaneously
- Stay updated on industry best practices and continuously improve writing skills
- Brainstorm and pitch creative ideas for new content initiatives
- Collaborate with designers, marketers, and other team members to create integrated campaigns
- Track and report on content performance and make data-driven recommendations for improvement
- Work closely with legal and compliance teams to ensure all content meets regulatory requirements
- Represent Cigna's brand and values through all written communications.
Excellent Writing Skills: A B2B Copywriter At Cigna Should Possess Exceptional Writing Skills, With A Strong Command Over Grammar, Syntax, And Punctuation. They Should Be Able To Write Persuasive And Compelling Copy That Effectively Communicates The Brand's Message To Potential Clients.
Understanding Of B2B Marketing: The Ideal Candidate Should Have A Thorough Understanding Of B2B Marketing And Sales Processes. They Should Be Able To Tailor Their Writing To Appeal To Cigna's Target Audience And Align With The Company's Business Objectives.
Industry Knowledge: A B2B Copywriter At Cigna Should Possess A Deep Understanding Of The Healthcare Industry And Be Familiar With The Latest Trends, Regulations, And Terminology. This Knowledge Will Enable Them To Write Accurate And Relevant Content That Resonates With Cigna's Clients.
Ability To Work In A Fast-Paced Environment: Cigna's In-House Agency Operates In A Fast-Paced Environment, And The B2B Copywriter Should Be Able To Work Efficiently Under Tight Deadlines. They Should Have Excellent Time Management Skills And Be Able To Handle Multiple Projects Simultaneously.
Collaborative Team Player: The B2B Copywriter Will Work Closely With Other Members Of The In-House Agency, Including Designers, Marketers, And Project Managers. Therefore, They Should Be A Team Player, Have Excellent Communication Skills, And Be Open To Feedback And Collaboration.
Social Media
Marketing Strategy
Market Research
Lead Generation
Content Creation
Email Marketing
Copywriting
Campaign development
Corporate Communications
SEO Optimization
Brand Messaging
Editing And
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a B2B Copywriter, In-House Agency in Bloomfield, CT, USA is $60,000-$80,000 per year. This salary range can vary depending on factors such as experience, education, and the specific company or industry the copywriter is working for. Additionally, location can also play a role in salary, as cost of living can differ between cities and states.
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Cigna Corp. provides medical, dental, disability, life and accident insurance and related products and services to businesses, governmental and non-governmental organizations and individuals. It operates through following segments: Global Health Care; Global Supplemental Benefits; Group Disability and Life; Other Operations; and Corporate.
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