BuzzFeed

Social Media Marketing Lead, BF Island

BuzzFeed

New York, NY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to BuzzFeed, where we create engaging and entertaining content that reaches millions of people around the world. We are currently seeking a talented and driven individual to join our team as the Social Media Marketing Lead for BF Island. As the Social Media Marketing Lead, you will be responsible for developing and executing strategic social media initiatives to promote our newest venture, BF Island. We are looking for someone who is passionate about social media, has a creative mindset, and thrives in a fast-paced and collaborative environment. Join us and be a part of our exciting journey in bringing BF Island to the forefront of the social media world.

  1. Develop and implement social media marketing strategies for BF Island to increase brand awareness and engagement.
  2. Create and manage a content calendar for all social media platforms, ensuring consistent and engaging content is being shared.
  3. Monitor and analyze social media metrics to track the success of campaigns and make necessary adjustments.
  4. Collaborate with the content team to create compelling and shareable content for social media channels.
  5. Stay up-to-date with social media trends and best practices to continuously improve BF Island's social media presence.
  6. Manage and grow BF Island's social media community by engaging with followers and responding to comments and messages.
  7. Plan and execute social media advertising campaigns to reach targeted audiences and drive conversions.
  8. Work closely with cross-functional teams to ensure cohesive and effective messaging across all marketing channels.
  9. Develop relationships with influencers and partners to increase brand awareness and reach.
  10. Provide regular reports and insights on social media performance to stakeholders.
  11. Stay informed on industry changes and developments to make strategic recommendations for BF Island's social media strategy.
  12. Monitor and respond to any social media crises or issues in a timely and professional manner.
  13. Lead and mentor social media team members, providing guidance and support to help them achieve their goals and grow professionally.
  14. Represent BF Island at industry events and conferences to network and stay current on industry trends and developments.
  15. Maintain a strong understanding of BF Island's target audience and develop strategies to effectively engage and convert them on social media.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Or A Related Field.

  • Minimum Of 3 Years Of Experience In Social Media Marketing, Preferably In A Leadership Role.

  • Strong Understanding Of Social Media Platforms, Trends, And Best Practices.

  • Experience Developing And Executing Successful Social Media Campaigns.

  • Excellent Communication And Collaboration Skills, With The Ability To Work With Cross-Functional Teams.

Required Skills
  • Graphic Design

  • Video Editing

  • Campaign Management

  • Content Creation

  • Analytics

  • Branding

  • Copywriting

  • Social media strategy

  • Audience targeting

  • Content curation

  • Influencer Partnerships

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Decision-making

Compensation

According to JobzMall, the average salary range for a Social Media Marketing Lead, BF Island in New York, NY, USA is between $60,000 and $90,000 per year. This range can vary depending on factors such as experience, education, and the specific company or organization the individual is working for. It is also worth noting that salaries may be higher in larger companies or in industries with a high demand for social media marketing professionals.

Additional Information
BuzzFeed is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 28th, 2025
Apply BeforeAugust 27th, 2025
This job posting is from a verified source. 

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About BuzzFeed

BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media; it is based in New York City.

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