Digital Marketing Specialist

Welcome to Brown University, where we believe that education should be transformative and accessible to all. We are currently seeking a driven and innovative Digital Marketing Specialist to join our dynamic team. As a prestigious Ivy League institution, Brown University values creativity, diversity, and excellence in everything we do. If you are passionate about higher education and have a strong background in digital marketing, we encourage you to apply for this exciting opportunity. Join us in shaping the future of education and making a positive impact in the world.

1. Develop and implement innovative digital marketing strategies to promote Brown University's brand, programs, and initiatives.
2. Create engaging and impactful content for various digital platforms such as social media, email marketing, and the university's website.
3. Monitor and analyze digital marketing campaigns and make data-driven decisions to optimize performance and reach target audiences.
4. Collaborate with cross-functional teams, including admissions, communications, and development, to align digital marketing efforts with overall university goals.
5. Stay up-to-date with the latest digital marketing trends and techniques, and make recommendations for incorporating new technologies and platforms.
6. Manage the university's social media presence and engage with followers to build an online community and enhance brand awareness.
7. Utilize SEO strategies to improve the university's online visibility and drive organic traffic to the website.
8. Develop and maintain relationships with key influencers and partners to expand the university's digital reach and increase brand credibility.
9. Create and manage digital advertising campaigns to target specific audiences and increase conversions.
10. Monitor and respond to online reviews and feedback to maintain a positive online reputation for the university.
11. Collaborate with the university's design team to create visually appealing and effective digital marketing materials.
12. Track and report on key performance metrics to measure the success of digital marketing efforts and make recommendations for improvement.
13. Ensure all digital marketing efforts align with the university's brand and messaging guidelines.
14. Manage the university's email marketing campaigns, including creating and sending newsletters, event invitations, and other communications.
15. Act as a brand ambassador for Brown University, promoting the institution's values and mission through all digital marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Providence, RI, USA is between $45,000 and $65,000 per year. Factors that can affect salary include level of experience, specific skills and certifications, and the industry or company an individual is working for. Additionally, location, benefits, and performance-based bonuses can also impact salary. It is important for individuals to research the specific job market and industry in Providence to get a more accurate understanding of salary expectations.

Brown University is a private Ivy League research university in Providence, Rhode Island. Founded in 1764 as the College in the English Colony of Rhode Island and Providence Plantations, it is the seventh-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution. The spirit of the undergraduate Open Curriculum infuses every aspect of the University. Brown is a place where rigorous scholarship, complex problem-solving and service to the public good are defined by intense collaboration, intellectual discovery and working in ways that transcend traditional boundaries.