Manager Consumer Marketing - Content & Story Telling

Responsibilities are related to the Vuse vapor brand. Understand the consumer, the category, and the brand’s high-level strategies. Identifying content opportunities and developing a consistent story telling strategy that strengthens our campaigns and streamline work streams in asset creation. Understanding the brand’s voice and audience – supporting a consistent brand expression for digital editorial content across a variety of topics. Ensuring established editorial, stylistic, brand identity, usability, and accessibility requirements are met as needed. Managing relationship & communication with E-com team to ensure cohesive brand storytelling and digital experience design. Effectively communicate expectations to stakeholders across the organization to influence decision making. Collaborate with brand and agency partners to determine objectives, strategies and tactical plans. Develop and actively manage the collection, synthesis and analysis of tactical plans, including budget, metrics and key performance indicators.

According to JobzMall, the average salary range for a Manager Consumer Marketing - Content & Story Telling in 401 N Main St, Winston-Salem, NC 27101, USA is between $75,000 and $110,000 per year.

British American Tobacco Plc is an international tobacco company, which operates through its subsidiaries with the interest in manufacturing and distribution of tobacco products. Its principal activity is the manufacturing of cigarettes, smokeless snus, cigars and pipe tobacco. The company offers its products under the brand names, such as Kent, Dunhill, Lucky Strike and Pall Mall.