Digital Marketing - Paid Media Manager

Welcome to the exciting world of digital marketing at British American Tobacco! As a Paid Media Manager, you will have the opportunity to drive our brand's visibility and growth through strategic paid media campaigns. We are seeking a highly skilled and dynamic individual who is passionate about the digital landscape and has a proven track record of success in paid media management. In this role, you will be responsible for developing and executing innovative paid media strategies that align with our business objectives and drive tangible results. If you have a keen eye for data and trends, a strategic mindset, and a passion for delivering impactful campaigns, then we want to hear from you! Join our team and be a part of shaping the future of digital marketing at British American Tobacco.

1. Develop and execute paid media strategies that align with the overall business objectives and drive tangible results.
2. Conduct thorough market research and analysis to identify target audiences, trends, and opportunities for paid media campaigns.
3. Collaborate with cross-functional teams to ensure alignment and integration of paid media activities with other marketing initiatives.
4. Monitor and analyze campaign performance data to make data-driven decisions and optimize campaigns for maximum ROI.
5. Stay up-to-date with the latest digital marketing trends and technologies to continuously improve and innovate paid media strategies.
6. Manage and allocate budget effectively across various paid media channels.
7. Build and maintain relationships with external agencies and partners to ensure the successful execution of paid media campaigns.
8. Provide regular reports and updates to stakeholders on the performance of paid media campaigns.
9. Ensure all paid media activities are in compliance with industry regulations and company policies.
10. Mentor and develop junior team members, providing guidance and support in paid media management.

According to JobzMall, the average salary range for a Digital Marketing - Paid Media Manager is between $50,000 to $80,000 per year. However, this can vary depending on factors such as experience, location, and company size. Some larger companies may offer higher salaries, while smaller companies or startups may offer lower salaries but also provide other benefits such as equity or bonuses. It is also worth noting that salaries for this position can continue to increase with more experience and expertise in the

British American Tobacco Plc is an international tobacco company, which operates through its subsidiaries with the interest in manufacturing and distribution of tobacco products. Its principal activity is the manufacturing of cigarettes, smokeless snus, cigars and pipe tobacco. The company offers its products under the brand names, such as Kent, Dunhill, Lucky Strike and Pall Mall.