Marketing Automation Manager

Inspire and lead the team that manages the bulk of our marketing technology stack. Stay passionate and up-to-date on the evolving marketing technology landscape and know how to implement and optimize that tech across the ecosystem. Drive the strategy and architecture for the end-to-end customer lead flow process including lead capture, scoring, data enrichment, routing and hand off for sales follow-up. Lead the continual development and optimization of the database including data sources, acquisition, enrichment, and cleansing with automated processes to maintain an effective database. Partner with demand generation teams to build effective GTM email strategies for their product and vertical lines of business. Work as part of a cross-functional team to implement an agile approach to manage the teams’ work with an end-goal of driving consistency, efficiency, and speed for programmatic execution. Lead the team to leverage best practices and a test and learn approach to optimize our multi-channel acquisition, nurture, and upsell/cross-sell campaigns.

According to JobzMall, the average salary range for a Marketing Automation Manager in 65 Fairchild St, Charleston, SC 29492, USA is $60,000 - $100,000. This range may depend on the size of the company, the candidate's experience, and the industry the company is in.

Blackbaud Inc. is a supplier of software and services specifically designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration.