Social Media Specialist

Develop, manage and assess a coordinated social media strategy for Biola University, as part of UCM's overarching public relations plan and content marketing strategy. Co-manage a social media budget, ensuring that money is spent strategically to accomplish goals of the social media strategy. Work with advertising team to build fan-bases and strategically promote posts and stories on social platforms for the purposes of student recruitment. Discern the most strategic social media marketing opportunities to fund campaigns to build fan-bases, maximize on content marketing opportunities and extend the reach of Biola's voice in social media. Share out Biola news and monitor real-time social media sentiment and engagement, especially during crisis moments or when Biola is in the national news. Work with the PR team on strategic plans for all grad schools. Lead the social media team during a crisis.

According to JobzMall, the average salary range for a Social Media Specialist in 13800 Biola Ave, La Mirada, CA 90639, USA is between $41,500 and $62,000 per year. This range may vary depending on the experience, qualifications, and skills of the candidate.

Biola University is a nationally ranked private evangelical Christian university located in Southern California, and a member of the Coalition for Christian Colleges and Universities