VP, Digital Marketing & Commercial Data

We are seeking an innovative and experienced VP, Digital Marketing & Commercial Data to join the team at Becton Dickinson and lead our digital marketing and commercial data strategy. The ideal candidate will possess an entrepreneurial spirit and a strong understanding of digital marketing and data-driven insights. They will be responsible for driving digital marketing and data-driven initiatives to facilitate growth and optimize customer engagement.The successful candidate will have a Bachelor's degree in Marketing, Business or a related field, as well as 8+ years of progressive digital marketing and data-driven experience. They will have a track record of success with hands-on experience in developing and implementing digital marketing strategies and creating data-driven insights to maximize customer engagement. Experience working with global teams and leading cross-functional initiatives is also required.The VP, Digital Marketing & Commercial Data will lead a team of experienced digital marketing and data professionals and be responsible for driving growth and optimizing customer engagement through innovative digital marketing strategies and data-driven insights. This is an excellent opportunity to join a high-performing team and make an impact at a global organization.

Responsibilities:

1. Develop and implement digital marketing strategies to drive growth and optimize customer engagement.
2. Create data-driven insights to maximize customer engagement.
3. Lead a team of experienced digital marketing and data professionals.
4. Manage cross-functional initiatives with global teams.
5. Monitor and analyze digital marketing performance metrics.
6. Stay up to date with best practices, trends, and industry developments.
7. Design and execute experiments to test and optimize campaigns.
8. Collaborate with different departments to ensure projects are completed on time.
9. Manage budgets and resources for digital marketing initiatives.
10. Develop and implement processes to ensure data accuracy and integrity.

According to JobzMall, the average salary range for a VP, Digital Marketing & Commercial Data in Franklin Lakes, NJ 07417, USA is approximately $137,000-$202,000 per year. The salary range can vary based on experience, education, and other factors.

The BD Life Sciences segment delivers innovative solutions from discovery to diagnosis, continually advancing science and clinical outcomes across infectious disease and cancer. Offerings include preanalytical solutions for sample management, immunology research solutions, including flow cytometry and multiomics tools, microbiology and molecular diagnostics, lab automation and informatics solutions, as well as differentiated reagents and assays.