Product Manager/Marketing, ID/AST

Welcome to Beckman Coulter! We are seeking a highly motivated and experienced individual to join our team as a Product Manager/Marketing, ID/AST. As a global leader in the healthcare industry, we are dedicated to providing cutting-edge solutions to improve patient outcomes. In this role, you will be responsible for the development and execution of marketing strategies for our infectious disease and antimicrobial susceptibility testing products. We are looking for someone with a strong background in product management and marketing, as well as a passion for driving business growth. If you are a self-starter with excellent communication and leadership skills, we would love to hear from you!

1. Develop and execute marketing strategies for our infectious disease and antimicrobial susceptibility testing products.
2. Conduct market research and analysis to identify key trends and opportunities for growth in the healthcare industry.
3. Collaborate with cross-functional teams to develop and launch new products and solutions.
4. Create and implement product positioning and messaging to effectively communicate the value of our products to customers.
5. Conduct competitive analysis to understand market dynamics and inform product strategy.
6. Develop and manage product launch plans, including coordinating with sales, training, and other departments to ensure successful product launches.
7. Monitor and report on product performance, including sales, market share, and customer feedback.
8. Develop and manage product budgets, including forecasting and tracking expenses.
9. Collaborate with global marketing teams to ensure consistency in messaging and branding across all markets.
10. Serve as a subject matter expert and provide product training and support to sales teams.
11. Stay up-to-date on industry trends and developments to inform product strategy and maintain a competitive edge.
12. Develop and maintain relationships with key opinion leaders and key customers to gather insights and feedback on products.
13. Lead and mentor junior marketing team members.
14. Communicate effectively with internal and external stakeholders, including senior leadership, sales teams, and customers.
15. Represent the company at industry conferences and events.

According to JobzMall, the average salary range for a Product Manager/Marketing, ID/AST in West Sacramento, CA, USA is $90,000-$115,000 per year. This may vary depending on the specific company, industry, and level of experience. Additionally, factors such as bonuses, benefits, and location may also affect the salary range.

Beckman Coulter Inc., is a Danaher Corporation company that develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing.