SFMC Campaign Developer

Are you passionate about creating effective marketing campaigns that drive business success? Do you have experience with Salesforce Marketing Cloud and a knack for developing innovative solutions? If so, we have an exciting opportunity for you at Barclays. As our SFMC Campaign Developer, you will play a crucial role in designing, implementing, and optimizing campaigns that engage and convert our target audience. Join our dynamic team and make a significant impact on our marketing efforts. We are looking for a talented individual with a strong understanding of SFMC, a creative mindset, and a passion for delivering exceptional results. If this sounds like you, we would love to hear from you.

1. Develop and execute marketing campaigns using Salesforce Marketing Cloud to drive business success for Barclays.
2. Collaborate with cross-functional teams to understand campaign objectives, target audience, and messaging to create effective campaign strategies.
3. Utilize your expertise in Salesforce Marketing Cloud to design and implement innovative solutions that maximize campaign performance and engagement.
4. Regularly monitor and analyze campaign performance metrics to identify areas for improvement and make data-driven recommendations for optimization.
5. Stay up-to-date with industry trends and best practices in marketing automation to continuously enhance campaign execution and results.
6. Work closely with the marketing and sales teams to ensure seamless integration and alignment of campaigns with overall business goals.
7. Manage and maintain the Salesforce Marketing Cloud platform, including data management, segmentation, and automation.
8. Create and maintain documentation of campaign processes, including workflows, data mappings, and campaign specifications.
9. Proactively identify and troubleshoot any technical issues or errors within the Salesforce Marketing Cloud platform.
10. Collaborate with external vendors and agencies as needed to support campaign development and execution.
11. Contribute to the development of marketing strategies and plans by providing insights and recommendations based on campaign performance and industry trends.
12. Act as a subject matter expert for Salesforce Marketing Cloud and provide training and support to team members as needed.
13. Maintain a strong understanding of Barclays' brand and messaging to ensure consistency and alignment in all campaigns.
14. Continuously identify opportunities for process improvements and efficiencies to streamline campaign development and execution.
15. Communicate campaign updates, results, and insights to stakeholders and senior management as needed.

According to JobzMall, the average salary range for a SFMC Campaign Developer in Pune, Maharashtra, India is between ₹500,000 to ₹1,200,000 per year. This range can vary depending on factors such as experience, skills, and the specific company hiring the candidate.

Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.