Marketing Engagement Manager

Are you a dynamic and results-driven marketing professional looking for your next challenge? Are you passionate about creating engaging and impactful campaigns that drive business growth? Look no further, as Barclays is seeking a talented Marketing Engagement Manager to join our team!In this role, you will be responsible for developing and executing strategic marketing plans to maximize customer engagement and retention. You will work closely with cross-functional teams to identify customer insights and translate them into effective marketing strategies that support business objectives. As a natural leader with excellent project management skills, you will guide and mentor a team of marketing specialists to deliver exceptional results.To be successful in this role, you must have a minimum of 5 years of experience in marketing, preferably in the financial industry. You should possess a strong understanding of customer behavior and market trends, and have a proven track record of driving successful marketing campaigns. Additionally, we are looking for a highly motivated individual with excellent communication and collaboration skills, who can thrive in a fast-paced and dynamic environment.If you are ready to take your marketing career to the next level and make a significant impact in a leading financial institution, then we want to hear from you!

1. Develop and execute strategic marketing plans to drive customer engagement and retention for Barclays.
2. Collaborate with cross-functional teams to identify customer insights and translate them into effective marketing strategies.
3. Guide and mentor a team of marketing specialists to deliver exceptional results.
4. Stay up-to-date with market trends and customer behavior to inform marketing strategies.
5. Lead the planning and execution of marketing campaigns, ensuring they align with business objectives.
6. Monitor and analyze campaign performance, providing insights and recommendations for improvement.
7. Work closely with product and sales teams to ensure marketing strategies support business goals.
8. Manage marketing budget effectively and allocate resources efficiently.
9. Develop and maintain relationships with external partners and vendors to support marketing initiatives.
10. Keep abreast of industry best practices and implement them in marketing strategies.
11. Collaborate with the creative team to develop impactful and engaging marketing materials.
12. Communicate effectively with stakeholders at all levels, including senior management, to gain buy-in for marketing initiatives.
13. Continuously identify opportunities for process improvement and implement changes to drive efficiency and effectiveness.
14. Act as a brand ambassador for Barclays, ensuring all marketing efforts align with brand guidelines.
15. Stay updated on regulatory guidelines and ensure all marketing efforts comply with them.
16. Motivate and inspire the marketing team to achieve their goals and exceed expectations.
17. Provide regular reports and updates on marketing performance to senior management.
18. Collaborate with other departments, such as customer service and operations, to ensure a seamless customer experience.
19. Act as a thought leader in the marketing industry and bring innovative ideas to the table.
20. Represent Barclays at industry events and conferences to network and promote the brand.

According to JobzMall, the average salary range for a Marketing Engagement Manager in London, UK is between £40,000 to £60,000 per year. However, this can vary greatly depending on factors such as the size and industry of the company, the level of experience and skills of the individual, and the specific responsibilities of the role. Some Marketing Engagement Managers in London may earn significantly more than this range, particularly in larger and more competitive industries. It is important to research the specific company and role to get a better idea of the expected salary.

Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.