Barclays

Direct Response Marketing Channel Manager

Barclays

Wilmington, NC, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a highly motivated and results-driven individual with a passion for driving business growth? Do you have experience in direct response marketing and a strong understanding of channel management? If so, we have an exciting opportunity for you to join our team at Barclays as a Direct Response Marketing Channel Manager.As a Direct Response Marketing Channel Manager, you will play a critical role in developing and executing the direct response marketing strategy for Barclays. You will work closely with cross-functional teams to identify and implement effective marketing campaigns that drive customer acquisition and retention.We are seeking a dynamic individual with a proven track record of success in direct response marketing. The ideal candidate will have excellent communication and project management skills, as well as a deep understanding of consumer behavior and market trends.If you are ready to take on a challenging and rewarding role, and have the qualifications and drive to succeed, we encourage you to apply for the position of Direct Response Marketing Channel Manager at Barclays. Join our team and be a part of shaping the future of our marketing efforts.

  1. Develop and implement direct response marketing strategies to drive business growth and achieve marketing objectives.
  2. Collaborate with cross-functional teams to identify target audiences, create targeted messaging, and execute effective marketing campaigns.
  3. Utilize data and analytics to inform marketing decisions and optimize campaign performance.
  4. Manage and maintain relationships with external partners and vendors to ensure successful campaign execution.
  5. Monitor and analyze market trends, consumer behavior, and competitor activity to identify opportunities for growth and inform campaign strategy.
  6. Ensure compliance with all regulatory guidelines and internal policies and procedures.
  7. Develop and manage budgets for direct response marketing campaigns.
  8. Regularly track and report on campaign performance, providing insights and recommendations for improvement.
  9. Coach and mentor junior team members to foster growth and development within the department.
  10. Stay up-to-date on industry best practices and emerging trends in direct response marketing to continuously improve campaign effectiveness.
  11. Communicate effectively with stakeholders at all levels of the organization to align on goals and objectives.
Where is this job?
This job is located at Wilmington, NC, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Business, Or A Related Field.

  • Minimum Of 3-5 Years Of Experience In Direct Response Marketing, Preferably Within The Financial Services Industry.

  • Proven Track Record Of Successful Campaign Management And Execution, Including Strong Understanding Of Direct Response Tactics And Metrics.

  • Experience With Data Analysis And Segmentation To Optimize Campaign Targeting And Results.

  • Strong Project Management Skills And Ability To Effectively Manage Multiple Campaigns And Timelines Simultaneously.

Required Skills
  • Data Analysis

  • Marketing Strategy

  • Lead Generation

  • Budget management

  • A/B testing

  • Email Marketing

  • Customer segmentation

  • Digital advertising

  • Product positioning

  • Campaign optimization

  • Conversion Rate Optimization

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Organization

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Direct Response Marketing Channel Manager in Wilmington, NC, USA is $68,000 - $100,000 per year. This may vary depending on factors such as the size and industry of the company, the candidate's experience and skills, and the specific responsibilities and goals of the role.

Additional Information
Barclays is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 1st, 2025
Apply BeforeSeptember 18th, 2025
This job posting is from a verified source. 
Reposted

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

About Barclays

Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.

Frequently asked questions

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started