Banking Existing Customer Marketing Strategy

Welcome to Barclays, one of the leading financial institutions in the world. As a Banking Existing Customer Marketing Strategist at Barclays, you will play a crucial role in developing and executing marketing strategies to retain and grow our existing customer base. We are looking for a driven and innovative individual who is passionate about delivering exceptional customer experiences and driving business results. If you have a strong background in marketing and a deep understanding of the banking industry, we invite you to join our dynamic team and help us shape the future of banking.

1. Develop and implement marketing strategies to retain and grow the existing customer base at Barclays.
2. Conduct thorough market research and analysis to identify trends and opportunities for targeted marketing campaigns.
3. Collaborate with cross-functional teams to ensure alignment and integration of marketing strategies with overall business objectives.
4. Create compelling marketing content and materials that effectively communicate the value and benefits of Barclays products and services to existing customers.
5. Utilize various marketing channels, such as email, social media, and direct mail, to reach and engage with existing customers.
6. Monitor and analyze campaign performance metrics to continuously improve and optimize marketing strategies.
7. Stay updated on industry trends and competitor activities to identify potential threats and opportunities for Barclays.
8. Build and maintain strong relationships with existing customers to enhance brand loyalty and advocacy.
9. Collaborate with internal stakeholders to develop and execute retention programs and promotions.
10. Develop and manage marketing budgets for existing customer campaigns.
11. Communicate with customers through various channels to gather feedback and insights, and use this information to inform future marketing strategies.
12. Stay updated on regulatory and compliance requirements to ensure all marketing activities are in line with industry regulations.
13. Act as a brand ambassador for Barclays and promote a positive image of the company to existing customers.
14. Keep track of customer retention and growth metrics and report on progress to senior management.
15. Continuously seek out innovative and creative ways to enhance customer experiences and drive business results.

According to JobzMall, the average salary range for a Banking Existing Customer Marketing Strategy in Wilmington, NC, USA is between $50,000 and $80,000 per year. However, this can vary depending on the specific company, job responsibilities, and experience level. Some companies may offer higher salaries for more experienced professionals or those with specialized skills or knowledge in customer marketing strategies. It is also important to consider additional benefits and bonuses that may be offered as part of the compensation package.

Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.