
Analytics and Digital Marketing Manager
Leading the Investment Bank’s integrated analytics reporting across the digital marketing estate, including its global website, social media, paid media, and marketing campaign. Setting the vision for best-in-class analytics reporting across platforms, from analytics strategy to establishment and maintenance of consistent reporting tools. Helping build a best-in-class data and analytics roadmap that obtains both short-term and long-term objectives required to be a center of analytic excellence. Transforming raw data into insights, recommendations, and results with an emphasis on clear storytelling and driving actionable marketing and business recommendations. Helping the business prioritize high ROI enhancements to marketing programs that encourage deeper client interactions and ultimately improve conversion metrics over time.
Previous experience in marketing analytics and/or digital media at a media agency, creative agency or in-house marketing or analytics
Experience with Datorama or similar tools required
Experience with Podtrac, Chartable or similar podcast analytics tools preferred
Experience with Salesforce Marketing Cloud or similar email marketing program strongly preferred
Adobe Analytics
Storytelling skills
Email Marketing
Time Management Skills
Datorama
Strong quantitative skills
Prioritizing skills
Attention to detail and accuracy
Verbal and Written Communication
Multi tasker
Flexibility and adaptability
Driven for excellence
problem-solving abilities
According to JobzMall, the average salary range for a Analytics and Digital Marketing Manager in 745 7th Ave, New York, NY 10019, USA is $67,000 - $125,000. This range can vary depending on the individual's qualifications, experience, and the specific job requirements.
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Barclays plc is a British multinational investment bank and financial services company, headquartered in London. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.

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