Senior Customer & Marketing Analyst

Are you a data-driven, analytical thinker with a passion for solving complex business problems? Do you have experience in customer and marketing analysis and a strong understanding of the insurance industry? If so, we have an exciting opportunity for you at Aviva as a Senior Customer & Marketing Analyst. In this role, you will play a crucial role in driving business growth by providing insights and recommendations based on your in-depth analysis of customer behavior and market trends. We are looking for a highly skilled and motivated professional who can thrive in a fast-paced environment and collaborate effectively with cross-functional teams. If you are ready to take your career to the next level and make a significant impact, we want to hear from you. Join us at Aviva and be a part of a dynamic and innovative team dedicated to delivering exceptional customer experiences.

1. Conduct in-depth analysis of customer behavior and market trends to identify key insights and opportunities for business growth.
2. Develop and maintain robust customer and market segmentation models to support targeted marketing initiatives.
3. Collaborate with cross-functional teams, including marketing, sales, and product development, to provide data-driven recommendations and support strategic decision-making.
4. Utilize statistical and analytical tools to interpret complex data sets and present findings in a clear and concise manner.
5. Stay up-to-date on industry trends and advancements in data analytics to continuously enhance analysis methods and processes.
6. Develop and maintain strong relationships with internal stakeholders and external partners to gather data and insights and support business objectives.
7. Create and deliver presentations and reports to key stakeholders, including senior leadership, to communicate findings and recommendations.
8. Use data to monitor and measure the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for optimization.
9. Identify and troubleshoot data quality issues, working with internal teams and external partners to resolve them.
10. Mentor and train junior analysts and provide guidance and support on data analysis techniques and methodologies.
11. Adhere to data privacy and security policies and ensure compliance with regulatory requirements.
12. Proactively identify opportunities for process improvement and automation to increase efficiency and accuracy of data analysis.
13. Collaborate with IT teams to develop and maintain data infrastructure and systems for efficient data management and analysis.
14. Contribute to the development and implementation of data-driven strategies to enhance customer experiences and drive business growth.
15. Represent Aviva in industry events and conferences, showcasing our expertise in customer and marketing analytics.

According to JobzMall, the average salary range for a Senior Customer & Marketing Analyst in London, UK is between £40,000-£60,000 per year. However, this can vary depending on factors such as the industry, company size, and level of experience. Some senior analysts may earn higher salaries, up to £80,000 per year or more, depending on their level of expertise and the demand for their skills in the market. Additionally, bonuses and benefits may also be included in the overall compensation package.

Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider.