Head of Customer and Marketing

Welcome to Aviva - a leading insurance company dedicated to protecting our customers' financial futures. We are currently seeking a dynamic and strategic individual to join our team as the Head of Customer and Marketing. In this role, you will be responsible for driving growth and enhancing the customer experience through innovative marketing strategies. As a key leader in our organization, you will have the opportunity to make a significant impact and shape the future of our company. We are looking for someone with a strong background in marketing and a passion for delivering exceptional customer service. If you are a results-driven individual with exceptional leadership skills, we want to hear from you. Join us at Aviva and be a part of a team that is dedicated to making a positive difference in people's lives.

1. Develop and implement strategic marketing plans to drive growth and increase brand awareness.
2. Conduct market research and analysis to identify new opportunities and trends.
3. Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives.
4. Manage and allocate marketing budget to ensure effective and efficient use of resources.
5. Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and events.
6. Monitor and analyze campaign performance, making adjustments as needed to optimize results.
7. Lead and mentor a team of marketing professionals, providing guidance and support to achieve team goals.
8. Develop and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
9. Stay updated on industry trends and best practices to drive continuous improvement and innovation within the marketing function.
10. Collaborate with customer service teams to ensure a seamless and exceptional customer experience.
11. Develop and implement customer satisfaction metrics and strategies to improve overall customer experience.
12. Drive customer retention and loyalty through targeted marketing initiatives.
13. Ensure compliance with all relevant laws, regulations, and company policies.
14. Represent the company at industry events and conferences.
15. Stay updated on competitors' activities and make recommendations for competitive strategies.

According to JobzMall, the average salary range for a Head of Customer and Marketing in London, UK is between £80,000-£120,000 per year. However, the exact salary may vary depending on factors such as the industry, company size, and level of experience. Additionally, bonuses and benefits may also be included in the overall compensation package.

Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider.