Customer Insights and Research Manager

Aviva is seeking a highly motivated and experienced Customer Insights and Research Manager to join our dynamic team. As a leading insurance company, we strive to continuously improve our customer experience and this role is crucial in achieving that goal. We are looking for a self-starter who is passionate about customer insights and research, and thrives in a fast-paced and collaborative environment. The ideal candidate will have a strong background in market research, data analytics, and customer behavior analysis. If you are a strategic thinker and have a deep understanding of customer needs and preferences, we want to hear from you. Join us in shaping the future of customer experience at Aviva.

1. Conduct market research to gather insights and data on customer behavior, needs, and preferences.
2. Analyze research findings to identify key trends and opportunities for improving the customer experience.
3. Develop and implement research methodologies, surveys, and other data collection methods to gather customer insights.
4. Collaborate with cross-functional teams to create a customer-centric approach to business strategies and decision-making.
5. Use data analytics tools to track and measure the effectiveness of customer experience initiatives.
6. Stay up-to-date with industry trends and best practices in customer insights and research.
7. Present research findings and recommendations to senior management and other stakeholders.
8. Develop and maintain relationships with external research vendors and partners.
9. Develop and manage customer satisfaction surveys and feedback mechanisms.
10. Lead the development of customer personas and journey maps to inform business strategies.
11. Monitor and report on customer satisfaction and loyalty metrics.
12. Work closely with product development teams to ensure customer needs and preferences are considered in new product development.
13. Train and mentor team members on research methodologies and techniques.
14. Continuously improve and refine research processes and methodologies to ensure accuracy and effectiveness.
15. Collaborate with marketing and communication teams to develop customer-centric messaging and campaigns.
16. Actively participate in cross-functional projects and initiatives to drive a customer-centric culture within the organization.

According to JobzMall, the average salary range for a Customer Insights and Research Manager in Markham, ON, Canada is between $66,000-$90,000 CAD per year. This can vary depending on the size and industry of the company, as well as the individual's experience and qualifications. Additionally, bonuses and benefits may also be included in the total compensation package.

Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider.