Welcome to Aviva, a global leader in insurance and financial services with a strong focus on innovation and excellence. We are currently seeking a dynamic and driven individual to join our team as an Audience Manager. As an Audience Manager, you will play a crucial role in understanding and engaging with our diverse customer base, utilizing data and insights to drive strategic marketing decisions. We are looking for a highly analytical and creative individual with a passion for understanding customer behavior and a strong background in marketing or analytics. If you are looking for a challenging and rewarding opportunity to make a significant impact in a fast-paced and dynamic environment, we encourage you to apply for this exciting role.
- Utilize data and insights to develop a deep understanding of the Aviva customer base and their needs.
- Build and maintain strong relationships with key stakeholders across the organization, including marketing, sales, and product teams.
- Develop and implement effective audience segmentation strategies to target specific customer groups.
- Conduct market research and analysis to identify trends and opportunities for audience engagement and growth.
- Collaborate with cross-functional teams to plan and execute targeted marketing campaigns that resonate with our audience.
- Monitor and track the performance of marketing campaigns, providing insights and recommendations for optimization.
- Stay up-to-date with industry trends and best practices to continuously improve the effectiveness of audience targeting and engagement.
- Utilize various tools and platforms to gather and analyze customer data, including CRM systems, social media analytics, and web analytics.
- Develop and present reports and presentations to communicate key insights and recommendations to senior leadership.
- Continuously evaluate and refine audience targeting strategies to improve overall customer engagement and satisfaction.
Strong Analytical Skills: The Audience Manager Must Possess Excellent Data Analysis Skills To Effectively Identify And Target The Right Audience For Aviva's Marketing Campaigns. This Includes The Ability To Interpret And Draw Insights From Large Sets Of Data, As Well As Make Data-Driven Decisions.
Experience With Audience Segmentation: A Successful Audience Manager At Aviva Should Have Experience In Segmenting And Profiling Target Audiences Based On Demographic, Behavioral, And Psychographic Factors. This Includes Using Tools Such As Crm Systems, Market Research, And Data Segmentation Software.
Knowledge Of Digital Marketing: In Today's Digital Age, A Good Understanding Of Digital Marketing Is Crucial For An Audience Manager. This Includes Knowledge Of Various Digital Channels Such As Social Media, Email Marketing, And Search Engine Optimization (Seo), As Well As The Ability To Track And Measure The Success Of Digital Campaigns.
Communication And Collaboration Skills: As The Audience Manager Will Be Working Closely With Various Teams Such As Marketing, Sales, And Data Analytics, Strong Communication And Collaboration Skills Are Essential. This Includes The Ability To Clearly Convey Insights And Recommendations To Stakeholders And Work Together To Achieve Common Goals.
Strategic Thinking: The Audience Manager Should Have A Strategic Mindset And Be Able To Think Critically About The Target Audience And How To Best Reach And Engage Them. This Includes Staying Updated On Industry Trends And Competition, As Well As Developing Innovative Strategies To Reach And Connect With Aviva's Target Audience.
Communication Skills
Data Analysis
Market Research
Content Creation
Digital Marketing
Relationship Building
Audience segmentation
Social media management
Brand management
Campaign planning
Project
Customer Profiling
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Audience Manager in London, UK is between £30,000 and £50,000 per year. However, this can vary depending on the specific job duties, experience level, and industry of the Audience Manager. Some highly experienced Audience Managers can earn upwards of £70,000 per year. Bonuses and benefits packages may also be included in the overall salary.
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Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider.
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