Marketing Strategist
Welcome to Atrium Health, where we are dedicated to providing exceptional healthcare services to our community. As a Marketing Strategist, you will play a crucial role in shaping the marketing strategy for our organization and ensuring that our brand is effectively communicated to our audience. We are looking for a creative and strategic thinker who can drive innovative marketing campaigns and initiatives that will elevate our brand and attract new patients. If you have a passion for healthcare and a knack for developing impactful marketing strategies, we invite you to apply for this exciting opportunity.
- Develop and implement marketing strategies that align with the overall goals and objectives of Atrium Health.
- Conduct market research and analyze data to identify target audiences, trends, and opportunities for growth.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with organizational goals and messaging.
- Create and manage marketing budgets, tracking expenses and ROI to optimize resources.
- Develop and execute creative and impactful marketing campaigns across multiple channels, including digital, print, and social media.
- Monitor and analyze the performance of marketing campaigns, making adjustments as needed to achieve desired results.
- Stay up-to-date with industry trends and best practices, incorporating them into marketing strategies to maintain a competitive edge.
- Oversee the development and maintenance of the Atrium Health brand, ensuring consistency and alignment with organizational values and messaging.
- Collaborate with external vendors and agencies to develop and execute marketing initiatives.
- Serve as a brand ambassador for Atrium Health, promoting our services and values to the community and key stakeholders.
- Attend relevant conferences and events to network and stay informed about industry developments.
- Train and mentor junior marketing team members, providing guidance and support in developing effective marketing strategies.
- Communicate regularly with senior leadership to provide updates on marketing initiatives and results.
- Ensure compliance with all legal and ethical standards in marketing efforts.
- Continuously evaluate and improve marketing strategies to meet changing market demands and achieve business objectives.
Bachelor's Degree In Marketing Or Related Field: Atrium Health Requires Candidates To Have At Least A Bachelor's Degree In Marketing, Advertising, Communications, Or A Related Field To Be Considered For The Marketing Strategist Position. This Ensures That Candidates Have A Solid Foundation In Marketing Principles And Strategies.
Minimum Of 3-5 Years Of Experience In Marketing Strategy: Atrium Health Is Looking For Candidates Who Have Previous Experience In Developing And Executing Marketing Strategies. This Could Include Experience In A Similar Role, Or Experience Working In A Marketing Agency Or Healthcare Setting.
Experience In Healthcare Industry: Atrium Health Prefers Candidates Who Have Previous Experience In The Healthcare Industry, As This Will Provide A Better Understanding Of The Unique Challenges And Opportunities Within The Industry. This Could Include Experience Working For A Healthcare Organization, Or Working On Marketing Campaigns For Healthcare Clients.
Strong Analytical And Problem-Solving Skills: Atrium Health Is Seeking Candidates Who Have Strong Analytical Skills And The Ability To Think Critically. Marketing Strategists Will Be Responsible For Analyzing Data And Market Trends To Develop Effective Marketing Strategies, So Strong Analytical Skills Are A Must.
Excellent Communication And Collaboration Skills: As A Marketing Strategist At Atrium Health, Candidates Will Be Working With Various Teams And Departments, As Well As External Stakeholders. Strong Communication And Collaboration Skills Are Essential For Building And Maintaining Relationships, As Well As Effectively Executing Marketing Strategies.
Advertising
Social Media
Data Analysis
Market Research
Campaign Management
Budget management
Content Creation
Digital Marketing
Event Planning
Public Relations
Customer segmentation
Brand Development
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Strategist in Charlotte, NC, USA is between $55,000 to $85,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some Marketing Strategists may also receive bonuses and other benefits as part of their compensation package.
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Atrium Health, formerly Carolinas HealthCare System, is a not for profit hospital network which operates hospitals, freestanding emergency departments, urgent care centers, and medical practices in the American states of North Carolina, South Carolina and Georgia.
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