AstraZeneca

Senior Marketing Manager, Non-Personal Digital and Media Strategy

AstraZeneca

Gaithersburg, MD, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

We are seeking a highly motivated and experienced Senior Marketing Manager to join our dynamic team at AstraZeneca. As the Senior Marketing Manager for Non-Personal Digital and Media Strategy, you will play a crucial role in developing and executing innovative marketing strategies for our pharmaceutical products. This is a unique opportunity to lead a talented team and drive the success of our brand through various digital and media channels. The ideal candidate will have a strong background in marketing, exceptional leadership skills, and a passion for staying ahead of the curve in the ever-evolving digital landscape. If you are a results-driven professional with a keen eye for detail and a strategic mindset, we want to hear from you!

  1. Develop and execute innovative marketing strategies for AstraZeneca's pharmaceutical products.
  2. Lead a team of marketing professionals and provide guidance and support to ensure the success of campaigns.
  3. Stay up-to-date with the latest trends and developments in digital and media marketing to continuously improve strategies.
  4. Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
  5. Conduct market research and analysis to identify target audiences and create targeted campaigns.
  6. Manage and allocate marketing budget to various digital and media channels.
  7. Monitor and analyze campaign performance and adjust strategies accordingly to meet goals and objectives.
  8. Develop and maintain strong relationships with external partners, agencies, and vendors.
  9. Ensure compliance with all applicable regulations and guidelines in all marketing efforts.
  10. Provide regular updates and reports to senior management on marketing efforts and results.
  11. Mentor and develop team members to enhance skills and contribute to overall team success.
  12. Act as a brand ambassador for AstraZeneca, representing the company and its products in a professional and positive manner.
  13. Work closely with sales teams to understand market needs and develop marketing strategies to support sales efforts.
  14. Collaborate with global marketing teams to align strategies and share best practices.
  15. Continuously evaluate and improve marketing processes and procedures to increase efficiency and effectiveness.
Where is this job?
This job is located at Gaithersburg, MD, USA
Job Qualifications
  • Bachelor's Or Master's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 8-10 Years Of Experience In Digital Marketing And Media Strategy, Preferably In The Pharmaceutical Or Healthcare Industry.

  • Proven Track Record Of Successfully Developing And Executing Digital Marketing Campaigns Across Various Channels, Including Social Media, Search Engine Marketing, And Display Advertising.

  • Strong Understanding Of Data Analytics And The Ability To Use Data To Inform And Optimize Marketing Strategies.

  • Excellent Leadership And Communication Skills, With Experience Managing A Team And Collaborating With Cross-Functional Teams To Achieve Business Objectives.

Required Skills
  • Social Media

  • Lead Generation

  • Campaign Management

  • Content Creation

  • Data Analytics

  • Brand management

  • Digital strategy

  • Influencer Marketing

  • Media planning

  • Market analysis

  • Search engine optimization (SEO)

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • creativity

  • flexibility

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Empathy

Compensation

According to JobzMall, the average salary range for a Senior Marketing Manager, Non-Personal Digital and Media Strategy in Gaithersburg, MD, USA is $100,000-$130,000 per year.

This salary range can vary depending on factors such as the size and industry of the company, the candidate's level of experience, and their specific skills and qualifications. Bonuses and other forms of compensation may also be included in the overall salary package.

It is important to note that this is an average salary range and individual salaries may be higher or lower based on the factors mentioned above.

Additional Information
AstraZeneca is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 25th, 2025
Apply BeforeDecember 1st, 2025
This job posting is from a verified source. 
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About AstraZeneca

AstraZeneca plc is a British-Swedish multinational pharmaceutical and biopharmaceutical company.

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