
Senior Brand Leader- Rare Disease
Are you a dynamic and strategic leader with a passion for making a difference in the lives of patients with rare diseases? Look no further, as AstraZeneca is seeking a talented Senior Brand Leader to join our team and drive the growth and success of our rare disease portfolio. In this role, you will have the opportunity to lead cross-functional teams, develop and execute brand strategies, and collaborate with global teams to achieve our mission of improving patient outcomes. We are searching for an experienced professional with a strong track record in rare disease marketing, exceptional communication skills, and a strong understanding of the pharmaceutical industry. If you are a self-motivated individual with a strong sense of purpose and a desire to make a meaningful impact, we want to hear from you.
- Lead the development and execution of brand strategies for the rare disease portfolio.
- Collaborate with cross-functional teams, including medical, market access, and sales, to achieve brand objectives.
- Conduct market analysis and monitor competitive landscape to identify opportunities and challenges for the rare disease portfolio.
- Drive brand growth by developing innovative marketing campaigns and tactics.
- Establish and maintain strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and internal teams.
- Develop and manage brand budgets, ensuring efficient use of resources to achieve brand goals.
- Utilize market research and data analysis to inform brand decisions and optimize brand performance.
- Act as a subject matter expert on rare disease marketing and industry trends.
- Collaborate with global teams to align brand strategies and initiatives.
- Develop and deliver presentations to internal and external stakeholders to communicate brand vision and performance.
- Provide mentorship and guidance to junior team members.
- Stay informed of regulatory and compliance requirements and ensure brand activities adhere to guidelines.
- Represent the company and brand at industry conferences and events.
- Continuously evaluate and improve brand performance through data analysis and insights.
In-Depth Knowledge And Experience In The Rare Disease Market, Including Understanding Of Patient Populations, Disease Landscapes, And Treatment Options.
Proven Track Record Of Successfully Developing And Executing Brand Strategies For Rare Disease Products, Including Launch Experience.
Strong Leadership Skills And Ability To Lead Cross-Functional Teams, Including Marketing, Medical, Market Access, And Sales.
Excellent Communication And Collaboration Skills, With The Ability To Build Relationships With Key Stakeholders And External Partners.
Advanced Analytical And Strategic Thinking Abilities, With The Ability To Identify Market Trends, Analyze Data, And Develop Insights To Inform Brand Strategy.
Strategic Planning
Marketing Strategy
Brand management
Product Launch
Market analysis
Brand Development
Competitive intelligence
Stakeholder engagement
brand positioning
Brand Messaging
Kol Management
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Brand Leader- Rare Disease in Bengaluru, Karnataka, India is between ₹2,000,000-₹3,500,000 per year. This can vary depending on the specific company, experience level, and other factors such as bonuses and benefits.
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AstraZeneca plc is a British-Swedish multinational pharmaceutical and biopharmaceutical company.

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