Senior Director - Media Planning & Strategy
Welcome to Ashley Furniture Industries, where we are dedicated to creating beautiful, high-quality furniture for homes all around the world. We are currently seeking a highly experienced and strategic Senior Director of Media Planning & Strategy to join our dynamic team. In this role, you will lead and oversee all media planning and strategy efforts for our company, ensuring that our brand message reaches our target audience effectively and efficiently. If you have a passion for media planning, a strong understanding of the furniture industry, and a proven track record of successful media campaigns, we want to hear from you. Join us in our mission to bring comfort and style to homes everywhere.
- Develop and implement comprehensive media planning and strategy plans to effectively reach our target audience and promote our brand message.
- Lead and manage a team of media planning professionals, providing guidance, support, and direction to ensure successful execution of media campaigns.
- Collaborate with cross-functional teams including marketing, product development, and sales to align media efforts with overall company goals and strategies.
- Conduct market research and analysis to identify key trends, opportunities, and challenges within the furniture industry and use this information to inform media planning decisions.
- Develop and maintain relationships with media partners, negotiating rates and securing placements that align with company objectives and budget.
- Monitor and analyze media performance, making adjustments as needed to optimize campaigns and ensure maximum ROI.
- Stay up-to-date on industry best practices, emerging trends, and new technologies to continually improve and innovate our media planning and strategy efforts.
- Develop and manage media budgets, tracking expenses and reporting on ROI to ensure efficient and effective use of resources.
- Act as a brand ambassador, ensuring all media efforts are aligned with our brand messaging and values.
- Foster a collaborative and positive work environment, promoting teamwork, professional growth, and development within the media planning team.
Extensive Experience In Media Planning & Strategy: The Ideal Candidate For This Role Should Have At Least 10-15 Years Of Experience In Media Planning And Strategy, With A Proven Track Record Of Success In Developing And Executing Effective Media Campaigns.
Strong Leadership Skills: As A Senior Director, This Individual Will Be Responsible For Leading A Team Of Media Planners And Strategists. Therefore, They Should Possess Strong Leadership Skills, Including The Ability To Inspire And Motivate Team Members, Delegate Tasks Effectively, And Provide Guidance And Support When Needed.
In-Depth Knowledge Of Media Channels And Platforms: The Senior Director Should Have A Thorough Understanding Of Various Media Channels And Platforms, Including Traditional, Digital, And Emerging Media. They Should Also Stay Up-To-Date With Industry Trends And Innovations To Ensure The Company's Media Strategies Remain Competitive.
Analytical And Strategic Thinking: Media Planning And Strategy Require A Data-Driven And Strategic Approach. The Ideal Candidate Should Be Highly Analytical And Possess Strong Critical Thinking Skills To Analyze Data, Identify Trends And Insights, And Use Them To Develop Effective Media Plans And Strategies.
Excellent Communication And Collaboration Skills: The Senior Director Will Be Working Closely With Cross-Functional Teams, Including Marketing, Creative, And Finance. Therefore, Strong Communication And Collaboration Skills Are Essential For Success In This Role. The Candidate Should Also Be Able To Effectively Communicate Media Plans And Strategies To Stakeholders And Senior Management.
Strategic Planning
Data Analysis
Communication
Market Research
Budget management
Digital Marketing
Brand management
Team Leadership
Creative Thinking
Media Buying
Cross-Functional Collaboration
Advertising Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director - Media Planning & Strategy in Tampa, FL, USA is $111,000 to $192,000 per year. This may vary depending on the specific company, years of experience, and other factors such as education and skills.
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Ashley Furniture Industries, Inc. is an American home furnishings manufacturer and retailer, headquartered in Arcadia, Wisconsin. The company is owned by father and son team Ron and Todd Wanek. Ashley Furniture manufactures and distributes home furniture products throughout the world.
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