Senior Copywriter

Welcome to Ashley Furniture Industries, where we pride ourselves on creating beautiful and functional pieces to enhance every home. We are currently seeking a talented Senior Copywriter to join our dynamic and creative marketing team. As a Senior Copywriter, you will have the opportunity to use your exceptional writing skills to shape the voice of our brand and engage with our customers. If you have a passion for storytelling and a keen eye for detail, we would love for you to join our family. Read on to learn more about the qualifications we are looking for in our ideal candidate.

1. Develop and implement creative and compelling copy for various marketing materials, including product descriptions, website content, social media posts, and email campaigns.
2. Collaborate with the marketing team to develop effective and cohesive messaging that aligns with the brand's voice and tone.
3. Conduct thorough research on industry trends, target audience, and competitor strategies to ensure high-quality and relevant content.
4. Edit and proofread all written materials to ensure accuracy, consistency, and adherence to brand guidelines.
5. Develop and maintain a deep understanding of the company's products, services, and brand values to effectively communicate with customers.
6. Work closely with the design team to create visually appealing and engaging content that captures the attention of the target audience.
7. Utilize SEO best practices to optimize content for search engines and drive organic traffic to the company's website.
8. Stay up-to-date with industry developments and trends to continually improve the brand's messaging and strategies.
9. Mentor and provide guidance to junior copywriters to ensure consistency and excellence in all written materials.
10. Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure consistency in messaging and brand representation.
11. Manage multiple projects and meet tight deadlines while maintaining a high level of attention to detail.
12. Represent the brand's voice and values in all written communications and serve as a brand ambassador both internally and externally.
13. Continuously strive to enhance the brand's storytelling and messaging to engage and connect with customers on a deeper level.

According to JobzMall, the average salary range for a Senior Copywriter in Tampa, FL, USA is $70,000 - $90,000 per year. This range can vary depending on factors such as experience, industry, and company size. Some companies may offer higher salaries for senior copywriters with specialized skills or experience in specific industries. Additionally, freelance copywriters may have different salary ranges depending on their client base and project rates.

Ashley Furniture Industries, Inc. is an American home furnishings manufacturer and retailer, headquartered in Arcadia, Wisconsin. The company is owned by father and son team Ron and Todd Wanek. Ashley Furniture manufactures and distributes home furniture products throughout the world.