Lead Digital & Brand Copywriter

Are you a skilled and creative writer with a passion for storytelling? Are you looking for a dynamic and challenging role where you can make a significant impact? Amtrak is seeking a Lead Digital & Brand Copywriter to elevate our brand and engage our audience through compelling and strategic digital and brand copy. In this role, you will have the opportunity to shape our brand voice and create impactful content that resonates with our customers. We are looking for a talented individual with a strong understanding of digital platforms, a keen eye for detail, and a track record of producing exceptional copy. If you are a strategic thinker, a collaborative team player, and a master wordsmith, we want to hear from you. Join us and help us tell the story of Amtrak to the world.

1. Develop and maintain the brand voice and tone for all digital and brand copy, ensuring consistency and alignment with the company's overall messaging and branding strategy.
2. Create compelling and engaging content for various digital platforms, including social media, website, email marketing, and digital advertisements.
3. Collaborate with marketing and creative teams to develop and execute innovative and effective campaigns that promote the brand and drive customer engagement.
4. Conduct thorough research and stay updated on industry trends to inform and enhance the brand's messaging and storytelling.
5. Craft clear and concise copy that effectively communicates the brand's key messages and resonates with the target audience.
6. Edit and proofread all digital and brand copy to ensure accuracy, clarity, and consistency.
7. Collaborate with cross-functional teams to understand marketing objectives and translate them into effective and impactful copy.
8. Manage and prioritize multiple projects and deadlines while maintaining high-quality standards.
9. Continuously evaluate and improve the brand's messaging and content strategy based on performance metrics and customer feedback.
10. Mentor and guide junior copywriters to maintain the brand's standards and voice.

According to JobzMall, the average salary range for a Lead Digital & Brand Copywriter in Washington, DC, USA is $80,000-$120,000 per year. This can vary depending on factors such as experience, education, and specific job responsibilities.

The National Railroad Passenger Corporation, doing business as Amtrak, is a passenger railroad service that provides medium- and long-distance intercity service in the contiguous United States and to nine Canadian cities.