Senior Associate, Consumer Marketing

Amgen is seeking a highly motivated Senior Associate to join our Consumer Marketing team. As the Senior Associate, you will play a crucial role in driving the success of our consumer-focused initiatives. We are looking for an individual who is passionate about marketing and has a strong understanding of the healthcare industry. This position requires a strategic thinker with excellent communication skills and the ability to collaborate with cross-functional teams. If you are a driven and innovative marketer with a proven track record of success, we encourage you to apply for this exciting opportunity at Amgen.

1. Develop and implement strategic consumer marketing plans to drive the success of Amgen's consumer-focused initiatives.
2. Collaborate with cross-functional teams, including brand marketing, market research, sales, and finance, to ensure alignment and execution of marketing strategies.
3. Conduct market research and analysis to identify consumer needs, preferences, and behaviors in the healthcare industry.
4. Use data and insights to inform marketing strategies and tactics.
5. Create and manage marketing campaigns and initiatives, including advertising, digital marketing, events, and promotions.
6. Monitor and analyze campaign performance, providing regular reports and recommendations for optimization.
7. Manage budgets and resources effectively to maximize ROI.
8. Stay up-to-date with industry trends, competitive landscape, and regulatory changes to inform marketing strategies.
9. Collaborate with external partners, such as agencies and vendors, to execute marketing initiatives.
10. Communicate effectively with internal and external stakeholders, including senior leadership, to gain buy-in and support for marketing initiatives.
11. Mentor and train junior team members to develop their skills and contribute to the success of the team and company.
12. Adhere to compliance and legal guidelines in all marketing activities.
13. Represent Amgen at industry conferences, events, and trade shows.
14. Continuously seek opportunities for innovation and improvement in marketing strategies and tactics.

According to JobzMall, the average salary range for a Senior Associate, Consumer Marketing in Washington, DC, USA is $85,000 to $105,000 per year. This may vary depending on the specific company, industry, and level of experience.

Amgen Inc. is an American multinational biopharmaceutical company headquartered in Thousand Oaks, California.