Marketing Manager - Rare Disease Strategy and Promotions

Washington, DC, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Welcome to Amgen, one of the world's leading biotechnology companies dedicated to discovering, developing, and delivering innovative medicines to patients in need. We are currently seeking a dynamic and driven Marketing Manager to join our team, specifically focused on Rare Disease Strategy and Promotions. In this role, you will have the opportunity to make a meaningful impact on patients' lives by developing and executing strategic marketing plans for our rare disease portfolio. We are looking for a highly skilled and passionate individual with experience in rare disease marketing and a strong understanding of the pharmaceutical industry. If you are a creative thinker, a team player, and have a deep commitment to improving patient outcomes, we encourage you to apply for this exciting opportunity.

Develop and execute strategic marketing plans for Amgen's rare disease portfolio.
Conduct market research and analysis to identify target audiences, competitors, and market trends.
Collaborate with cross-functional teams including medical affairs, market access, and sales to ensure alignment and integration of marketing strategies.
Create and manage promotional materials and campaigns that effectively communicate the value and benefits of Amgen's rare disease products to healthcare professionals and patients.
Monitor and analyze the performance of marketing initiatives and make recommendations for continuous improvement.
Develop and manage marketing budgets for rare disease products.
Stay up-to-date on industry trends, regulations, and guidelines related to rare disease marketing.
Build and maintain relationships with key stakeholders, including KOLs, patient advocacy groups, and internal teams.
Serve as a subject matter expert on rare disease marketing within the organization.
Conduct training and presentations to educate internal teams on rare disease marketing strategies and plans.
Ensure compliance with all legal and regulatory requirements related to marketing activities.
Make recommendations for product positioning, messaging, and branding based on market insights and customer feedback.
Foster a culture of innovation and creativity within the marketing team.
Represent Amgen at conferences, events, and other external engagements related to rare disease marketing.
Continuously monitor and evaluate the competitive landscape and adjust marketing strategies accordingly.

Where is this job?

This job is located at Washington, DC, USA

Job Qualifications

Experience In Rare Disease Marketing: A Minimum Of 5 Years Of Experience In Developing And Executing Marketing Strategies For Rare Disease Products Is Required For This Role. The Candidate Should Have A Deep Understanding Of The Unique Challenges And Opportunities In Marketing To This Patient Population.
Strong Knowledge Of Rare Disease Landscape: The Ideal Candidate Should Have A Strong Understanding Of The Competitive Landscape In Rare Diseases, Including Knowledge Of Key Opinion Leaders, Patient Advocacy Groups, And Market Trends. This Will Be Essential In Developing Effective Marketing Strategies For Amgen's Rare Disease Products.
Strategic Thinker: The Marketing Manager Should Be Able To Think Strategically And Develop Innovative Marketing Plans That Can Effectively Reach And Engage The Rare Disease Patient Population. They Should Have A Track Record Of Successfully Developing And Executing Marketing Campaigns That Drive Business Results.
Cross-Functional Collaboration: This Role Will Require Strong Collaboration With Cross-Functional Teams, Including Sales, Medical Affairs, And Market Access. The Candidate Should Have Excellent Communication And Interpersonal Skills To Effectively Work With Different Teams And Drive Alignment On Rare Disease Marketing Strategies.
Bachelor's Degree In Business Or Related Field: A Bachelor's Degree In Business, Marketing, Or A Related Field Is Required For This Role. An Advanced Degree In A Relevant Field Is Preferred. The Candidate Should Also Have A Strong Understanding Of Pharmaceutical Marketing Principles And Compliance Regulations.

Required Skills

Strategic Planning
Market Research
Budget management
Digital Marketing
Brand management
Competitive analysis
Market analysis
Campaign development
Product positioning
Stakeholder engagement
Promotional Strategies

Soft Skills

Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Marketing Manager - Rare Disease Strategy and Promotions in Washington, DC, USA is $107,000 - $134,000 per year. This can vary based on factors such as experience, location, and company size.

Additional Information

Amgen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedDecember 19th, 2023

Apply BeforeJuly 20th, 2025

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