Coordinator, Marketing - Brand Strategy & Advertising

Welcome to the exciting world of American Airlines, where we strive to provide our customers with exceptional travel experiences. We are seeking a highly skilled and creative Coordinator, Marketing - Brand Strategy & Advertising to join our dynamic marketing team. This role is responsible for driving the brand strategy and advertising campaigns for American Airlines, ensuring our brand remains top-of-mind for consumers. The ideal candidate will have a strong background in marketing, brand strategy, and advertising, with a passion for delivering innovative and impactful campaigns. If you are a strategic thinker with a keen eye for detail and a passion for travel, we invite you to apply for this role and be a part of shaping the future of American Airlines.

1. Develop and execute the brand strategy for American Airlines, ensuring consistency and alignment across all marketing channels.
2. Create and manage advertising campaigns for American Airlines, including traditional and digital media.
3. Collaborate with cross-functional teams to ensure brand messaging and visuals are integrated into all marketing initiatives.
4. Conduct market research and analyze consumer trends to inform brand strategy and campaign development.
5. Monitor and track the effectiveness of brand campaigns and make recommendations for improvements.
6. Manage relationships with advertising agencies and other external partners to ensure the successful execution of campaigns.
7. Stay up-to-date on industry trends and competitor strategies to inform brand strategy and maintain a competitive edge.
8. Work closely with the creative team to develop compelling and impactful brand visuals and messaging.
9. Collaborate with internal stakeholders to ensure brand guidelines are consistently followed across all touchpoints.
10. Manage the marketing budget for brand strategy and advertising, ensuring efficient use of resources.
11. Provide regular updates and reports on campaign performance and effectiveness to key stakeholders.
12. Represent American Airlines at industry events and conferences to stay current on best practices and network with potential partners.
13. Train and mentor junior team members to develop their skills and support the overall success of the marketing team.
14. Maintain a strong understanding of the American Airlines brand, mission, and values to effectively represent the company in all marketing efforts.
15. Continuously seek opportunities to improve and innovate the brand strategy and advertising approach to drive business growth and enhance the customer experience.

According to JobzMall, the average salary range for a Coordinator, Marketing - Brand Strategy & Advertising in Dallas, TX, USA is between $65,000 and $85,000 per year. Factors such as years of experience, specific industry, and company size can affect the salary range.

American Airlines Group, Inc. is a holding company whose business activity is the operation of a network carrier through its principal wholly-owned mainline operating subsidiary, American. The company provides air transportation for passengers and cargo. It cargo division provides a range of freight and mail services, with facilities and interline connections available across the globe.