
Manager, Lifecycle Marketing
Build and manage a talented team accountable for driving growth, activation, engagement, and loyalty/retention. Identify channel and communication optimization strategies to meet short-term and long-term goals. Build communications plans and campaigns that educate, inspire and drive action. Drive activation rates, engagement rates, product per members rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategies. Work with the in-house creative team to design and execute campaigns. Use analytics and insights to inform and develop best-in-class multi-channel strategies. Partner closely with product, member experience, technology, and data science to deliver results. Lead and coach a team of talented marketing strategists. Establishes measurable, achievable goals and provides consistent reporting to stakeholders.
Demonstrated ability to inspire and motivate others
Minimum 5 years of experience in digital marketing
Experience with a variety of methodologies, including Agile frameworks (SAFe, Scrum, XP, Kanban, etc.) a plus
Understanding of data privacy and previous experience working in a heavily regulated industry
Time Management Skills
SEO Optimization
Strong Project Management skills
Marketing automation/CRM
Strong analytical aptitude
Driven and self-motivated
Communication Skills
Problem-solving and resourcefulness
Flexibility/Adaptability
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a Manager, Lifecycle Marketing in 11545 E Touhy Ave, Chicago, IL 60666, USA is between $83,000 and $101,000 per year. This range is based off of the salaries of similar positions in the same area. It is important to note that this range may vary depending on the company, the experience of the individual, and the current job market.
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Alliant Credit Union is a member-owned financial cooperative which provides exclusive benefits to employees, retirees, and members of qualifying organizations and their family members; any member of the Foster Care to Success; and individuals who live or work in a qualifying community and their family members. Founded in 1935, Alliant is the eighth largest credit union by asset size in the United States with $9.7 billion USD in assets, and serves over 385,000 members worldwide.

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