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Aetna

Strategic Marketing Manager

Aetna

93 Worcester St, Wellesley, MA 02481, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

You will be responsible for managing the B2B marketing strategy for CVS HealthHUB and its products, including defining the target customers, segmentation, value proposition, and marketing strategies, while partnering closely across functions and teams. Acts as a strategic advisor and uses advanced-level marketing skills to contribute to the development of strategic company objectives. Supports and drives a B2B customer- and member-obsessed culture. Maintains brand integrity and ensures the member experience aligns to the brand strategy. Manages competing priorities and dedicates the appropriate attention to each task. Develops comprehensive marketing strategies that support business goals.

Where is this job?
This job is located at 93 Worcester St, Wellesley, MA 02481, USA
Job Qualifications
  • 7+ years of progressive experience in marketing or a related field

  • B2B experience

  • Experience in Agencies, Consulting, Marketing, Brand Management, or Product roles

Required Skills
  • Vendor Management

  • Time Management

  • Presentation skills

  • Brand management

  • Data analysis skills

  • Strategic marketing measurement

Soft Skills
  • Verbal communication

  • written communication

  • Adaptability

  • Detail Oriented and Organized

  • Multi-tasker

Compensation

According to JobzMall, the average salary range for a Strategic Marketing Manager in 93 Worcester St, Wellesley, MA 02481, USA is $99,500 to $149,500 per year. This range is based on a variety of factors, such as experience, qualifications, and industry.

Additional Information
Aetna is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 17th, 2020
Apply BeforeJune 21st, 2024
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About Aetna

Aetna Inc. is an American managed health care company that sells traditional and consumer directed health care insurance and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans, primarily through employer-paid (fully or partly) insurance and benefit programs, and through Medicare. Since November 28, 2018, the company has been a subsidiary of CVS Health.

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