
Product Marketing Manager
The Senior Product Marketing Manager will be responsible for leading strategy, planning and execution of Go-to-Market plans for our current financial wellness system of products and new product features. Working cross-functionally with Brand, Paid Acquisition, CRM / Lifecycle, Product, and Design, the Senior Product Marketing Manager will activate go-to-market strategies ranging from awareness campaigns, conversion, cross-sell and up-sell. Embrace our mission to look after the financial best interests of the up-and-coming Understand our brand, values, and story while learning the voice of our customer. Translate current and future Acorns customer needs to inform the product messaging, brand differentiation, marketing content, and collateral. Execute multiple aspects of product marketing; from branding and positioning to product launches and strategy. Leading the development and execution of Acorns marketing strategy across multiple Acorns products.
6+ years of Product Marketing, Growth Marketing, or Product Management experience
Experience at modern DTC brands preferred
Experience crafting & implementing customer segmentation based on demographics, attitudes, behaviors and lifetime value
Thirst for delivering compelling, game-changing products
Project Management Skills
Storytelling skills
Time Management Skills
Advanced quantitative and deductive skills
Crafting & implementing customer segmentation
Process Improvement
Prioritizing skills
Organizational skills
Attention to detail
Results-Driven
Multi-tasking
Verbal and Written Communication
According to JobzMall, the average salary range for a Product Marketing Manager in Building 1, 5300 California Ave, Irvine, CA 92617, USA is between $93,039 and $130,000. This salary range is based on various factors such as the company, location, industry, experience, and qualifications of the individual. It is important to note that this salary range is an estimate and may not reflect the actual salaries offered by employers in the area.
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Acorns is an American financial technology and financial services company based in Irvine, California that specializes in micro-investing and robo-investing.

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