Marketing Collateral Lead

Are you a creative and strategic marketing professional looking for a new challenge? Look no further! ABB is seeking a talented Marketing Collateral Lead to join our dynamic team. As the Marketing Collateral Lead, you will play a critical role in developing and executing our marketing collateral strategy to support our business goals. With your expertise in content creation and project management, you will be responsible for creating compelling and impactful marketing materials that effectively communicate our brand message. We are looking for a self-motivated individual with a strong eye for detail and a passion for delivering high-quality work. If you have a proven track record of developing successful marketing collateral and possess excellent communication and leadership skills, we want to hear from you! Join us at ABB and be a part of a global leader in electrification, industrial automation, and robotics.

1. Develop and execute a comprehensive marketing collateral strategy to support the company's business goals.
2. Create compelling and impactful marketing materials that effectively communicate the company's brand message.
3. Manage the entire lifecycle of marketing collateral projects, from concept development to final delivery.
4. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
5. Conduct market research and stay updated on industry trends to inform and enhance marketing collateral strategy.
6. Ensure all marketing materials are created within brand guidelines and adhere to company standards.
7. Oversee the production process, including budgeting, timelines, and quality control.
8. Continuously evaluate and improve marketing collateral processes and procedures.
9. Lead and mentor a team of marketing professionals to deliver high-quality work.
10. Communicate and present marketing collateral plans, progress, and results to senior management.
11. Work closely with external agencies and vendors to ensure timely and cost-effective delivery of marketing materials.
12. Stay up-to-date with the latest marketing technologies and tools to optimize marketing collateral effectiveness.
13. Collaborate with sales teams to understand their needs and incorporate them into marketing collateral development.
14. Develop and maintain relationships with key stakeholders to ensure alignment and support for marketing collateral initiatives.
15. Represent the company at industry events and conferences to promote our brand and marketing collateral.

According to JobzMall, the average salary range for a Marketing Collateral Lead in Cary, NC, USA is between $72,000 and $95,000 per year. This salary range may vary depending on the specific job responsibilities, level of experience, and the company's size and industry. Factors such as bonuses, incentives, and benefits may also impact the overall salary for this position.

ABB Ltd. operates as a power and automation technology company. The company provides solutions for secure, energy-efficient generation, transmission and distribution of electricity, and for increasing productivity in industrial, commercial and utility operations. It operates through five segments: Power Products; Power Systems; Discrete Automation and Motion; Low Voltage Products; and Process Automation.