Global Web & Digital Marketing Specialist

Welcome to ABB, a global leader in technology and innovation. We are seeking a highly experienced and passionate Global Web & Digital Marketing Specialist to join our dynamic team. This is an exciting opportunity to play a key role in driving our digital presence and enhancing our global marketing strategy. As a member of our team, you will have the opportunity to collaborate with cross-functional teams and make a significant impact on our brand's digital footprint. We are looking for a skilled individual who is self-motivated, detail-oriented, and has a strong understanding of the latest digital marketing trends and techniques. Join us and be a part of shaping the future of ABB's online presence.

1. Develop and implement global digital marketing strategies to increase brand awareness, drive website traffic, and generate leads for ABB products and solutions.
2. Manage and optimize ABB's global web presence, including websites, landing pages, and microsites, to ensure they are user-friendly, visually appealing, and aligned with brand guidelines.
3. Create and execute digital campaigns across various platforms, including social media, email, and search engines, to engage with target audiences and drive conversions.
4. Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure alignment and consistency in messaging and branding across all digital channels.
5. Monitor and analyze website and campaign performance using web analytics tools and provide regular reports and insights to stakeholders to inform decision-making.
6. Stay updated on the latest digital marketing trends, tools, and techniques and make recommendations to enhance ABB's digital presence and improve marketing effectiveness.
7. Manage relationships with external agencies and vendors to support the development and execution of digital marketing initiatives.
8. Ensure all digital content and assets are optimized for SEO and user experience, and adhere to ABB's brand standards and legal requirements.
9. Collaborate with global teams to localize digital content and campaigns for different regions and markets, taking into consideration cultural and language differences.
10. Train and educate internal teams on best practices for digital marketing and provide support for their digital marketing efforts.
11. Monitor and manage budgets for digital marketing campaigns and initiatives, ensuring optimal utilization of resources.
12. Represent ABB's brand and values in all digital marketing activities and ensure compliance with company policies and guidelines.

According to JobzMall, the average salary range for a Global Web & Digital Marketing Specialist in Bengaluru, Karnataka, India is between ₹500,000 to ₹1,500,000 per year. This may vary depending on the specific company, experience level, and other factors. Some highly experienced specialists may earn upwards of ₹2,000,000 per year.

ABB Ltd. operates as a power and automation technology company. The company provides solutions for secure, energy-efficient generation, transmission and distribution of electricity, and for increasing productivity in industrial, commercial and utility operations. It operates through five segments: Power Products; Power Systems; Discrete Automation and Motion; Low Voltage Products; and Process Automation.