Digital Marketing Manager

Welcome to ABB, a global leader in power and automation technologies. We are seeking a talented and dynamic Digital Marketing Manager to join our team and drive our digital marketing efforts to the next level. As a Digital Marketing Manager at ABB, you will play a critical role in developing and executing our digital marketing strategies, with the ultimate goal of increasing brand awareness, driving website traffic, and generating quality leads. We are looking for a creative and results-driven individual with a strong passion for all things digital and a proven track record in developing and implementing successful digital campaigns. If you are a strategic thinker with excellent communication skills and a deep understanding of the latest digital marketing trends, we want to hear from you.

• Develop and execute innovative digital marketing strategies to support ABB's overall business objectives.
• Drive brand awareness and increase website traffic through targeted digital advertising campaigns.
• Manage and optimize all digital marketing channels, including email, social media, search engine marketing, and display advertising.
• Collaborate with cross-functional teams to ensure integration and alignment of digital marketing efforts with overall marketing and business strategies.
• Conduct market research and stay up-to-date with industry trends to identify new opportunities and best practices for digital marketing.
• Create and manage digital marketing budgets and track ROI for all campaigns.
• Analyze and report on key metrics to measure the effectiveness of digital marketing efforts and make data-driven decisions.
• Develop and maintain strong relationships with external partners, including agencies and vendors.
• Stay informed on emerging technologies and platforms to continuously improve digital marketing efforts and keep ABB at the forefront of digital innovation.
• Mentor and train junior team members, as needed, to develop their digital marketing skills and contribute to the overall success of the team.

According to JobzMall, the average salary range for a Digital Marketing Manager in Atlanta, GA, USA is between $58,000 and $115,000 per year. This range can vary depending on factors such as experience, skills, industry, and company size.

ABB Ltd. operates as a power and automation technology company. The company provides solutions for secure, energy-efficient generation, transmission and distribution of electricity, and for increasing productivity in industrial, commercial and utility operations. It operates through five segments: Power Products; Power Systems; Discrete Automation and Motion; Low Voltage Products; and Process Automation.