Brand Design Lead

Welcome to 3M, a global leader in innovative technology and solutions. We are seeking a highly skilled and creative Brand Design Lead to join our dynamic team. In this role, you will play a critical role in shaping and elevating the visual identity of 3M's brand. As the Brand Design Lead, you will have the opportunity to showcase your expertise in brand strategy and design, while collaborating with cross-functional teams to drive our brand forward. If you are a strategic thinker, with a strong eye for design and a passion for branding, we encourage you to apply. Join us in our mission to improve lives through science and innovation.

1. Develop and lead the overall brand design strategy for 3M, in alignment with the company's vision and goals.
2. Create and maintain 3M's visual identity across all touchpoints, ensuring consistency and relevance.
3. Collaborate with cross-functional teams including marketing, product development, and communications to ensure brand alignment and consistency.
4. Design and execute creative brand campaigns, both online and offline, to effectively communicate 3M's brand message and values.
5. Conduct market research and stay updated on industry trends to inform brand design decisions.
6. Manage and mentor a team of designers, providing guidance and feedback to ensure high-quality and innovative designs.
7. Oversee the production of all brand materials, ensuring they meet quality standards and are delivered on time.
8. Work closely with external agencies and vendors to ensure brand guidelines are followed and brand integrity is maintained.
9. Develop and maintain relationships with key stakeholders, including senior leadership, to gain buy-in and support for brand initiatives.
10. Continuously evaluate and measure the effectiveness of brand design strategies and make recommendations for improvements.
11. Stay updated on emerging design technologies and techniques and implement them in brand design processes.
12. Uphold and promote 3M's brand values and guidelines throughout the organization and externally.
13. Represent the brand design team in cross-functional meetings and present design concepts and strategies to senior leadership.
14. Ensure all brand design materials meet legal and regulatory requirements.
15. Stay committed to 3M's mission of improving lives through science and innovation.

According to JobzMall, the average salary range for a Brand Design Lead in Maplewood, MN, USA is between $80,000 and $110,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. With more experience and advanced skills, a Brand Design Lead may be able to earn a higher salary. Additionally, factors such as bonuses, benefits, and location can also impact the salary range.

The 3M Company is an American multinational conglomerate corporation operating in the fields of industry, worker safety, US health care, and consumer goods.