
Digital Analytics Manager
The Digital Analytics Manager will combine a strong knowledge of digital marketing and the ecommerce retail industry as well as an expert level understanding of web analytics platforms to produce actionable insights and make data-driven recommendations for the organization. Drive analytic projects that uncover actionable customer insights to guide short-term and long-term acquisition and retention efforts. Formulate approach to execute more complex ecommerce challenges like multi-touch marketing attribution, customer journey mapping, and lifetime value. Develop suggestions for the customer acquisition and customer experience teams with A/B and Multivariate testing. Deep understanding of relevant web purchase behavior, customer onsite search behavior, customer segments, customer journey, and purchasing trigger points.
5-10 years of experience in digital analytics, digital marketing analytics, and/or e-commerce analytics.
Experience with data manipulation languages is required
Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is desired.
Sql
Python
Tableau
R
Google Adwords
Power BI
Looker
Clicktale
ANOVA
Linear / logistic regression
Google Doubleclick
Cluster Analysis
Communication
Multitasking
Process Improvement
Detail Oriented
Prioritizing skills
According to JobzMall, the average salary range for a Digital Analytics Manager in 909 Asbury Dr, Buffalo Grove, IL 60089, USA is $82,400 to $115,000. This range may vary depending on experience, education, and the specific needs of the employer.
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