
Demand Generation Manager, Social Media
Are you a skilled marketer with a passion for social media and demand generation? Look no further, because Zenefits is seeking a dynamic and results-driven Demand Generation Manager, Social Media to join our growing team. As the Demand Generation Manager, you will play a crucial role in driving our brand awareness and lead generation efforts through social media channels. We are looking for a creative and strategic thinker who can leverage their expertise in social media marketing to help us achieve our business goals. If you are a self-starter with a strong understanding of demand generation strategies and a knack for staying ahead of the latest social media trends, we want to hear from you!
- Develop and implement social media marketing strategies to increase brand awareness and generate leads for Zenefits.
- Create and curate engaging and relevant content for social media platforms.
- Utilize social media management tools to schedule and publish posts, track analytics, and monitor performance.
- Collaborate with cross-functional teams, including content, design, and sales, to ensure social media efforts align with overall marketing and business goals.
- Stay up-to-date with the latest social media trends and platforms to identify new opportunities for lead generation.
- Monitor and respond to social media comments, messages, and inquiries in a timely and professional manner.
- Develop and maintain relationships with industry influencers and partners to amplify social media reach and engagement.
- Utilize social media advertising, targeting, and retargeting strategies to reach new audiences and drive conversions.
- Analyze social media data and provide regular reports to track progress and make data-driven decisions for future campaigns.
- Continuously test and optimize social media strategies to improve performance and ROI.
Bachelor's Degree In Marketing, Communications, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Demand Generation, Social Media Marketing, Or Digital Marketing.
Proficiency In Social Media Platforms, Advertising Tools, And Analytics Software.
Strong Understanding Of Lead Generation And Conversion Strategies.
Excellent Communication And Project Management Skills.
Lead Generation
Campaign Management
Content Creation
Email Marketing
Digital advertising
Social media strategy
Analytics Tracking
Influencer outreach
brand awareness
SEO Optimization
Audience Engagement
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Demand Generation Manager, Social Media in Atlanta, GA, USA is between $65,000 and $85,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some companies may offer a higher salary for this role, while others may offer a lower salary. It is important to research and compare salaries from different companies to get a better understanding of the market rate for this position in Atlanta. Additionally, factors such as bonuses, benefits, and other perks can also impact the overall compensation for a Demand Generation Manager, Social Media in Atlanta.
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Zenefits was founded with a belief that work is worth celebrating. In this new world of work, we take great pride in creating a modern People Platform that empowers employees.

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