Demand Generation Manager, Email Campaigns

As the Demand Generation Manager for Email Campaigns at Zenefits, you will play a crucial role in driving growth and revenue for our company. We are seeking a highly motivated and strategic individual who is passionate about developing and executing successful email campaigns that will attract and convert potential customers. In this role, you will have the opportunity to utilize your expertise in email marketing to generate demand and increase brand awareness for Zenefits. If you thrive in a fast-paced and dynamic environment and possess a strong understanding of lead generation and email marketing strategies, we want to hear from you! Join our team and help us revolutionize the way businesses manage their HR needs.

• Develop and implement email marketing strategies to drive demand and increase revenue for Zenefits
• Create and manage email campaigns for various target audiences, including potential customers and existing clients
• Collaborate with cross-functional teams to align email campaigns with overall marketing and sales strategies
• Utilize A/B testing and data analysis to continuously optimize email campaigns for maximum effectiveness
• Monitor and report on key metrics such as open rates, click-through rates, and conversion rates to track the success of email campaigns
• Stay up-to-date on industry trends and best practices in email marketing to continuously improve campaign performance
• Work closely with the content team to ensure email campaigns are aligned with the overall messaging and branding of Zenefits
• Collaborate with the design team to create visually appealing and engaging email templates
• Manage email lists and segmentation to ensure targeted and personalized messaging for different audiences
• Identify and implement new opportunities for email lead generation and customer acquisition
• Assist in developing and managing the email marketing budget
• Train and mentor junior team members on email marketing best practices and strategies.

According to JobzMall, the average salary range for a Demand Generation Manager, Email Campaigns in Atlanta, GA, USA is between $65,000 and $90,000 per year. However, this can vary depending on factors such as years of experience, company size, and industry. Factors such as bonuses and benefits may also affect the overall salary package for this role.

Zenefits was founded with a belief that work is worth celebrating. In this new world of work, we take great pride in creating a modern People Platform that empowers employees.