Digital Marketing Specialist

At Zegna, we’re looking for an innovative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you’ll be a key member of our dynamic and fast-paced organization. We need a creative and results-oriented individual with a passion for digital marketing and a strong problem solving mindset.The ideal candidate has a degree or equivalent in marketing, communication, digital media, or a related field and 3+ years of experience in digital marketing. You must be proficient in digital marketing techniques, have a strong understanding of digital platforms such as SEO, SEM, website analytics, email marketing, and social media, and possess excellent communication and organizational skills. You must also be detail-oriented and have a strong ability to multitask and work independently.If you’re up to the challenge and have the necessary skills, we’d love to hear from you!

Responsibilities:

1. Develop and execute digital marketing strategies to meet business objectives
2. Monitor and analyze website analytics to track performance of digital marketing campaigns
3. Develop and manage SEO/SEM campaigns to maximize organic search engine traffic
4. Manage email marketing campaigns to generate leads and build relationships with customers
5. Create and manage social media campaigns to increase brand awareness and engagement
6. Create content and copywriting for digital marketing campaigns
7. Develop and implement A/B testing strategies to optimize campaigns
8. Monitor industry trends and identify new opportunities for digital marketing campaigns
9. Analyze market trends and customer feedback to optimize campaigns
10. Stay up to date with the latest digital marketing and technology trends
11. Coordinate with other departments to ensure successful execution of campaigns
12. Organize and execute promotional events to increase brand exposure

According to JobzMall, the average salary range for a Digital Marketing Specialist in New York, NY, USA is between $69,449 and $101,914 per year. This range is based on the salaries of digital marketing specialists from a variety of companies, industries, and backgrounds. Salaries may also vary based on experience, education, certifications, and other factors.

Zegna is an Italian luxury fashion house. It was founded in 1910 by Ermenegildo Zegna in Trivero, Biella of the Piedmont region of Northern Italy. As of 2021, the Group is a public company. It is listed on the New York Stock Exchange.